Manager - Customer & Market Insight

Bupa Arabia
Jeddah
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Reporting","Data mining","Quality review","Correlation analysis"]

Lead customer and market insight programs that inform marketing decisions across brand affinity, social media performance, product and network dynamics, and competitive positioning. Oversee quantitative and qualitative research execution, manage vendor and research budgets, and ensure timely delivery of brand KPIs. Monitor competitor activity and paid/organic campaign effectiveness, build and maintain Power BI dashboards for real-time reporting, and develop automated data access via APIs.

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FursaFursa
Bupa Arabia
Bupa Arabia
2 days ago

Manager - Customer & Market Insight

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead customer and market insight programs that inform marketing decisions across brand affinity, social media performance, product and network dynamics, and competitive positioning. Oversee quantitative and qualitative research execution, manage vendor and research budgets, and ensure timely delivery of brand KPIs. Monitor competitor activity and paid/organic campaign effectiveness, build and maintain Power BI dashboards for real-time reporting, and develop automated data access via APIs.
Location: Jeddah
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Oversee brand affinity measurement execution and reporting, ensuring timely delivery of monthly brand KPIs and quality reviews to address data gaps.
  • •Execute and maintain market intelligence programs covering network, products, and digital capabilities, including competitor website reviews and updating market intelligence reports.
  • •Manage price intelligence and lapse research, including third-party oversight, benchmarking database updates, and preparation of comparative reports based on study results.
  • •Monitor and analyze social media marketing performance across major platforms, including weekly effectiveness reviews, social listening for trends, and collaboration with digital/brand teams.
  • •Manage research budgets and vendors; maintain and update Power BI dashboards and develop APIs to automate data fetching for real-time social media intelligence reporting.

Key Requirements

  • •5+ years in quantitative market research and market intelligence, with strong analytical and insight-generation skills.
  • •Deep understanding of research methodologies (quantitative and qualitative) and experience executing insight programs.
  • •Strong reporting and writing skills to craft insights from raw data and produce monthly brand and competitive reports.
  • •Hands-on skills with Power BI and DAX, plus working knowledge of API development and data automation.
  • •Proficiency in Arabic and English (written and verbal) and a minimum Bachelor’s degree (Social Science, Business Administration, or Marketing preferred).
Experience:5+ years
Education:Bachelor's
Skills:Analytical thinkingReportingData miningQuality reviewCorrelation analysis
Languages:ArabicEnglish
Tech Stack:Power BIDAXExcelPowerPointWordAPI developmentWeb search

Company Brief

Bupa Arabia
Provides health insurance products and managed healthcare services in Saudi Arabia for individuals and corporate clients. The company focuses on coverage administration, medical network access, and digital health support for members.
Industry: Health Insurance (Payers)
Company Size: Large (251 to 1,000 employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Jeddah, Saudi Arabia
Founded: 1997
WebsiteLinkedIn