Senior Global Brand Marketing Manager - Fragrance

Huda Beauty
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Execution","Project management","Cross-functional leadership","Stakeholder management"]

Own global 360° marketing strategy and execution for the fragrance portfolio, from concept positioning through launch commercialization and franchise support. Build breakthrough fragrance storytelling and consumer positioning that translates olfactive compositions into compelling narratives across retail, digital, social, PR, influencer, experiential, and e-commerce. Lead launch toolkits, annual launch calendars, and cross-functional project management, using market and performance insights to optimize investment and drive commercial growth.

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Huda Beauty
Huda Beauty
1 month ago

Senior Global Brand Marketing Manager - Fragrance

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Last checked: 7 hours agoStatus: Live

Job Summary

Own global 360° marketing strategy and execution for the fragrance portfolio, from concept positioning through launch commercialization and franchise support. Build breakthrough fragrance storytelling and consumer positioning that translates olfactive compositions into compelling narratives across retail, digital, social, PR, influencer, experiential, and e-commerce. Lead launch toolkits, annual launch calendars, and cross-functional project management, using market and performance insights to optimize investment and drive commercial growth.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead global marketing strategy and execution for the fragrance portfolio, creating breakthrough 360° launch campaigns to build brand equity and achieve commercial objectives.
  • •Own end-to-end marketing development for new fragrance launches and core franchise support from concept positioning through global execution.
  • •Translate fragrance inspirations, ingredients, and emotional storytelling into consumer narratives across all channels and define campaign architecture and messaging.
  • •Develop global launch toolkits and manage creative briefing and campaign development to ensure assets reflect brand vision.
  • •Build annual launch calendars, analyze market trends and performance, and lead cross-functional project management for timely, on-scope global launches with localization support.

Pay and Benefits

Perks:Health InsuranceDentalVisionEmployee DiscountsCoaching Sessions

Key Requirements

  • •5+ years building and launching successful fragrance brands and campaigns in prestige beauty or luxury fragrance.
  • •Lead global fragrance launches end-to-end, from concept through commercialization.
  • •Strong fragrance storytelling and olfactive positioning expertise with understanding of premium fragrance consumer behavior.
  • •Create integrated 360° campaigns across digital, retail, PR, influencer, social, experiential, and e-commerce.
  • •Influence cross-functional teams and manage multiple global projects simultaneously with excellent communication and stakeholder management.
Experience:5+ yearsLuxury fragrancePrestige beauty
Skills:Strategic thinkingExecutionProject managementCross-functional leadershipStakeholder management
Tech Stack:E-commerce

Company Brief

Huda Beauty
Global cosmetics brand founded by Huda Kattan in 2013, known for makeup products (lashes, foundations, palettes, lip products) and a strong social-media-driven community and retail presence worldwide.
Industry: Beauty & Personal Care
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 2013
Glassdoor
Glassdoor: 3.5
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