Senior Manager- Product Marketing

CleverTap
Mumbai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Executive presence","Analytical thinking","Strategic thinking","Written and verbal communication"]

Drive positioning, messaging, go-to-market strategy, and sales enablement for CleverTap’s products and solutions. Own vertical GTM (TAM/TAL, segmentation, use cases), translate market and customer insights into differentiated product narratives, and strengthen enterprise buying outcomes. Partner with digital marketing on demand generation, enable and train sales with battlecards and ROI tools, and support senior leadership on high-value deals using AI-assisted research and analytics.

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FursaFursa
CleverTap
CleverTap
23 hours ago

Senior Manager- Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Drive positioning, messaging, go-to-market strategy, and sales enablement for CleverTap’s products and solutions. Own vertical GTM (TAM/TAL, segmentation, use cases), translate market and customer insights into differentiated product narratives, and strengthen enterprise buying outcomes. Partner with digital marketing on demand generation, enable and train sales with battlecards and ROI tools, and support senior leadership on high-value deals using AI-assisted research and analytics.
Location: Mumbai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own positioning, messaging, and narratives for ICPs and buyer personas.
  • •Create and manage sales enablement assets (decks, one-pagers, ROI tools) and use AI to speed drafts while ensuring final accuracy and strategy.
  • •Develop vertical GTM strategy (TAM/TAL, segmentation, and high-potential use cases) and model demand using AI/analytics.
  • •Partner with digital marketing on campaigns to generate pipeline.
  • •Prepare senior leadership for high-value deals with briefing docs, talking points, and value-proposition framing.

Key Requirements

  • •7+ years of experience in product marketing, product strategy, GTM strategy, management consulting, or related roles in B2B SaaS/enterprise technology.
  • •Strong experience in product positioning, messaging/storytelling, GTM strategy, and sales enablement.
  • •Track record of partnering with Sales and Product to improve pipeline, win rates, adoption, or revenue outcomes.
  • •Deep understanding of enterprise buying journeys, complex sales cycles, ICP/segmentation, TAM/TAL, and vertical strategy.
  • •Ability to translate market/customer/competitive/sales data into actionable recommendations and communicate narratives to senior stakeholders.
Experience:B2B SaaSEnterprise technologyProduct marketingGTM strategyManagement consulting
Skills:Stakeholder managementExecutive presenceAnalytical thinkingStrategic thinkingWritten and verbal communication
Tech Stack:AIMarTechCRMCDPAnalytics

Company Brief

CleverTap
Provides a customer engagement and retention platform that helps businesses analyze user behavior, run personalized campaigns, and optimize mobile and web experiences across the customer lifecycle.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn