Director, Communications - Touchpoint (Los Angeles, CA, US)

Adidas
Los Angeles
Workplace: HybridFull timeUSD 163,900 - 191,500 annuallyFunction: Communications, PR & CommunityExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Interpersonal skills","Communication","Presentation","Organizational skills","Strategic thinking"]

Lead adidas Basketball’s global communications touchpoints strategy and drive integrated consumer experiences across Events, Media, NCAA/NIL, Wholesale, Retail, and Digital. Own omnichannel planning, campaign development, and performance optimization, while managing agencies and external partners to ensure creative excellence and accountability. Partner with global teams across marketing, brand, PR & Social, retail, and digital to strengthen adidas’ position in basketball culture and deliver consistent results in the U.S. and globally.

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Adidas
Adidas
1 hour ago

Director, Communications - Touchpoint (Los Angeles, CA, US)

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Job Summary

Lead adidas Basketball’s global communications touchpoints strategy and drive integrated consumer experiences across Events, Media, NCAA/NIL, Wholesale, Retail, and Digital. Own omnichannel planning, campaign development, and performance optimization, while managing agencies and external partners to ensure creative excellence and accountability. Partner with global teams across marketing, brand, PR & Social, retail, and digital to strengthen adidas’ position in basketball culture and deliver consistent results in the U.S. and globally.
Location: Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Lead development and implementation of the global communications touchpoints strategy for adidas Basketball.
  • •Drive channel and market integration across Events, Media, NCAA/NIL, Wholesale, Retail, and Digital.
  • •Apply basketball consumer and culture expertise to inform communications strategies and investment decisions.
  • •Manage agencies and external partners to ensure strategic alignment, creative excellence, and accountability.
  • •Develop and execute integrated marketing campaigns, establish success measures, and optimize performance across touchpoints.

Pay and Benefits

Salary: USD 163,900 - 191,500 annually
Perks:Health InsuranceDentalVision401kEquityEducation AssistanceParental LeaveDisability CoverageLife InsuranceWellness StipendEmployee Assistance

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Partnerships, Activations, or a related field.
  • •10+ years of relevant industry experience in marketing, communications, brand management, or related discipline.
  • •Demonstrated experience developing and executing omnichannel marketing or communications strategies.
  • •Ability to lead and influence cross-functional teams and stakeholder groups.
  • •Fluent written and spoken English.
Experience:10+ yearsSportsFashionEntertainment
Education:Bachelor's in Marketing, Communications, Partnerships, Activations, or a related field
Skills:LeadershipInterpersonal skillsCommunicationPresentationOrganizational skillsStrategic thinking
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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