Sr. Manager, Brand & Content

Taskrabbit
New York, San Francisco
Workplace: HybridFull timeUSD 142,000 - 189,000 annuallyFunction: Content & Editorial (Writing/Editing)Experience: 7+ yearsSkills: ["Storytelling","Strategic thinking","Analytical rigor","Cross-functional collaboration","Fast-paced execution"]

Own Taskrabbit’s global content strategy and editorial calendar, translating the brand platform into a scalable, always-on content system across channels. Build messaging architecture and a cross-channel content engine that supports clients, Taskers, and partners. Lead end-to-end campaign processes, partner with Creative and SEO/AEO teams to align with high-intent search and AI discovery, and measure performance to continuously optimize and scale what works.

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Taskrabbit
Taskrabbit
2 days ago

Sr. Manager, Brand & Content

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Last checked: 45 minutes agoStatus: Live

Job Summary

Own Taskrabbit’s global content strategy and editorial calendar, translating the brand platform into a scalable, always-on content system across channels. Build messaging architecture and a cross-channel content engine that supports clients, Taskers, and partners. Lead end-to-end campaign processes, partner with Creative and SEO/AEO teams to align with high-intent search and AI discovery, and measure performance to continuously optimize and scale what works.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and evolve a global content strategy and editorial calendar anchored in brand positioning and service-category insights.
  • •Define content pillars and messaging architecture (core narrative, proof points, value props) to drive consistent cross-channel storytelling.
  • •Own campaign processes end-to-end, including generating concepts and prototyping multiple directions per quarter.
  • •Partner with Creative to brief and scale content formats across video, social, and editorial; contribute to AI-enabled creative workflows.
  • •Define success metrics, analyze content performance across channels, and continuously refine strategy to improve efficiency and scale.

Pay and Benefits

Salary: USD 142,000 - 189,000 annually
Perks:Health Insurance401kWellness StipendEducation StipendProduct StipendsGym Membership

Key Requirements

  • •7+ years of experience in content strategy, brand marketing, or editorial roles.
  • •Translate brand positioning into actionable content systems.
  • •Experience managing cross-channel content across areas such as social, video, CRM, PR, or editorial.
  • •Proven ability to build and scale content programs, not just execute campaigns.
  • •Deep understanding of how content performs across platforms such as YouTube, Instagram, and TikTok.
Experience:7+ yearsConsumer techHome/lifestyle brandsMarketplaceAI-enabled creative
Skills:StorytellingStrategic thinkingAnalytical rigorCross-functional collaborationFast-paced execution
Tech Stack:SEOAEOAsanaYouTubeInstagramTikTokCRMSocialVideoEditorial

Company Brief

Taskrabbit
Operates an online marketplace that connects users with local freelance labor for household tasks such as furniture assembly, moving, cleaning, and home repairs, matching vetted 'Taskers' with customers for on‑demand local services.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 3.9
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