Visa

1 month ago

Senior Director, Marketing Strategy & Innovation, Premium Products

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Drive global premium product marketing strategy for Visa Infinite and related affluent offerings, focusing on increasing consumer usage and payment volume. Lead a Center of Excellence for innovation, bringing luxury/premium consumer insights into actionable strategies, go-to-market launches, and benefits amplification. Coordinate premium brand positioning, sponsor and digital integrations, and measurement frameworks, while leading and developing high-performing teams and agency relationships across global markets.

Location: New York, San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Establish, lead, and optimize global premium products marketing strategy for Visa Infinite and related offerings.
•Lead innovation agenda for premium marketing, moving Visa Infinite into new spaces via AI, platforms, partnerships, talent, and channels.
•Define premium brand architecture, positioning, naming, and migration strategies with Brand Management and Regions.
•Drive global product marketing launch and benefits amplification through toolkits, playbooks, and multi-seasonal plans, integrated across campaigns and regional activations.
•Lead, develop, and inspire teams across Infinite Brand Marketing Strategy and Affluent Benefits Marketing, including agency relationships and budget management.

Travel: Low travel

Pay and Benefits

Salary: USD 210,900 - 369,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•12+ years of work experience with a Bachelor’s Degree or 10+ years with an advanced degree (e.g., Masters/MBA/JD/MD), or a minimum of 5 years with a PhD.
•15+ years preferred with a Bachelor’s Degree or 12+ years with an advanced degree, or PhD with 9+ years experience.
•Expert-level understanding of the luxury and premium space, consumer trends and insights, and the client and product landscape.
•Ability to translate consumer and competitive insights into effective and innovative marketing strategies.
•Experience leading and developing high-performing teams and managing agency relationships and budgets.

Experience:12+ years

Education:Bachelor's

Skills:LeadershipInnovationCollaborationAccountabilityStrategic planning

Tech Stack:AI

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

1 month ago

Senior Director, Marketing Strategy & Innovation, Premium Products

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: New York, San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Establish, lead, and optimize global premium products marketing strategy for Visa Infinite and related offerings.
•Lead innovation agenda for premium marketing, moving Visa Infinite into new spaces via AI, platforms, partnerships, talent, and channels.
•Define premium brand architecture, positioning, naming, and migration strategies with Brand Management and Regions.
•Drive global product marketing launch and benefits amplification through toolkits, playbooks, and multi-seasonal plans, integrated across campaigns and regional activations.
•Lead, develop, and inspire teams across Infinite Brand Marketing Strategy and Affluent Benefits Marketing, including agency relationships and budget management.

Travel: Low travel

Pay and Benefits

Salary: USD 210,900 - 369,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•12+ years of work experience with a Bachelor’s Degree or 10+ years with an advanced degree (e.g., Masters/MBA/JD/MD), or a minimum of 5 years with a PhD.
•15+ years preferred with a Bachelor’s Degree or 12+ years with an advanced degree, or PhD with 9+ years experience.
•Expert-level understanding of the luxury and premium space, consumer trends and insights, and the client and product landscape.
•Ability to translate consumer and competitive insights into effective and innovative marketing strategies.
•Experience leading and developing high-performing teams and managing agency relationships and budgets.

Experience:12+ years

Education:Bachelor's

Skills:LeadershipInnovationCollaborationAccountabilityStrategic planning

Tech Stack:AI

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor