Diageo

2 weeks ago

Data & Insights Manager Chile

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead Customer Marketing as the coordination point between Marketing, Category/Channel Development, Sales, RGM, Commercial Planning, Supply, and Customer teams. Drive the LAC Commercial Blueprint by setting customer-back planning priorities, governing E2E planning cadence, and ensuring commercial plans are execution-ready for Sales. Embed value creation through trade investment, promotional efficiency, price-pack choices, and M&E learning, while reflecting customer experience inputs like SAMBC, OTIF, and SFA.

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the Customer Marketing agenda and connect categories, brands, shoppers, channels, customers, and Sales through one integrated commercial planning system.
•Decide Customer Marketing priorities, planning cadence, functional focus areas, and standards to convert strategy into executable channel and customer plans.
•Govern the E2E Planning process through Category/Channel Development and ensure Commercial Planning translates channel strategy into regional, customer, and cycle plans.
•Embed value creation into planning via RGM, trade investment, promotional efficiency, price-pack choices, customer profitability, and M&E findings.
•Ensure customer experience inputs (SAMBC, OTIF, SFA, Advantage feedback, and customer friction points) are reflected in commercial planning and align cross-functionally to deliver business outcomes.

Key Requirements

•5-7 years of progressive experience in Customer Marketing, Commercial Planning, Trade Marketing, Category Management, Commercial Excellence, or Sales Strategy in FMCG or a similarly complex consumer business.
•Demonstrated ability to translate brand and category strategies into executable customer and channel plans.
•Experience building or improving commercial planning processes, governance, and ways of working, especially during transformation or capability development.
•Ability to develop reporting frameworks, define critical metrics, and conduct performance reviews where data/reporting capabilities are still maturing.
•Ability to consolidate data from multiple sources, identify commercial insights, and convert them into clear business recommendations.

Experience:5-7 yearsFMCG

Skills:Stakeholder managementInfluencing without authorityCross-functional collaborationData-driven decision makingPerformance review

Languages:English

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

2 weeks ago

Data & Insights Manager Chile

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the Customer Marketing agenda and connect categories, brands, shoppers, channels, customers, and Sales through one integrated commercial planning system.
•Decide Customer Marketing priorities, planning cadence, functional focus areas, and standards to convert strategy into executable channel and customer plans.
•Govern the E2E Planning process through Category/Channel Development and ensure Commercial Planning translates channel strategy into regional, customer, and cycle plans.
•Embed value creation into planning via RGM, trade investment, promotional efficiency, price-pack choices, customer profitability, and M&E findings.
•Ensure customer experience inputs (SAMBC, OTIF, SFA, Advantage feedback, and customer friction points) are reflected in commercial planning and align cross-functionally to deliver business outcomes.

Key Requirements

•5-7 years of progressive experience in Customer Marketing, Commercial Planning, Trade Marketing, Category Management, Commercial Excellence, or Sales Strategy in FMCG or a similarly complex consumer business.
•Demonstrated ability to translate brand and category strategies into executable customer and channel plans.
•Experience building or improving commercial planning processes, governance, and ways of working, especially during transformation or capability development.
•Ability to develop reporting frameworks, define critical metrics, and conduct performance reviews where data/reporting capabilities are still maturing.
•Ability to consolidate data from multiple sources, identify commercial insights, and convert them into clear business recommendations.

Experience:5-7 yearsFMCG

Skills:Stakeholder managementInfluencing without authorityCross-functional collaborationData-driven decision makingPerformance review

Languages:English

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn