Marketing Data & Analytics Lead

Trend Micro
Austin
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["People leadership","Stakeholder communication","Analytical judgment","Cross-functional collaboration"]

Own measurement of how TrendAI™ is represented in AI-engine answers, creating a baseline methodology and a stable prompt set that reflects how buyers ask questions. Turn citation performance into clear recommendations on what to publish, where to earn presence, and how to frame content, partnering with PR, editorial, social, and analysts. Build entity definitions and competitive intelligence while reporting progress in a shared analytics environment.

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FursaFursa
Trend Micro
Trend Micro
3 days ago

Marketing Data & Analytics Lead

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Last checked: 4 hours agoStatus: Live

Job Summary

Own measurement of how TrendAI™ is represented in AI-engine answers, creating a baseline methodology and a stable prompt set that reflects how buyers ask questions. Turn citation performance into clear recommendations on what to publish, where to earn presence, and how to frame content, partnering with PR, editorial, social, and analysts. Build entity definitions and competitive intelligence while reporting progress in a shared analytics environment.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build the baseline measurement of how major AI engines represent TrendAI™ versus the competitive set using a documented, repeatable methodology.
  • •Own a stable prompt set that reflects real buyer questions and analysis standards, and deliver recurring reporting in the shared analytics environment.
  • •Identify where TrendAI™ is winning and losing citations, explain why, and translate findings into specific publishing/presence/framing recommendations.
  • •Define and resolve how TrendAI™ is represented by systems answering questions about the company, ensuring accuracy and consistency across reference surfaces.
  • •Maintain competitive intelligence on how AI engines name and frame competitors and measure whether work moved citation outcomes.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeaveTuition AssistancePet Insurance

Key Requirements

  • •6+ years across organic visibility, earned media, or marketing analytics, with hands-on ownership of AI answer visibility (not repackaged classical SEO).
  • •Experience building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation stakeholders trust.
  • •Understanding of how large language models retrieve and cite content well enough to reason about why sources are selected.
  • •Experience with enterprise AI-visibility and media-intelligence platforms, and the judgment to distinguish real capability from vendor claims.
  • •Ability to translate measurement into actionable content and messaging recommendations with an example.
Experience:Earned mediaMarketing analyticsEnterprise AI visibilityMedia intelligenceCybersecurity
Skills:People leadershipStakeholder communicationAnalytical judgmentCross-functional collaboration
Tech Stack:AILarge language modelsKnowledge graphAI toolingAnalytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Trend Micro
Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1988
WebsiteLinkedIn