Sr Brand Designer - Brand Foundations

Kraken
United States, Canada
Workplace: RemoteFull timeUSD 110,000 - 220,000 annuallyFunction: Design (Product/UX/UI/Visual)Skills: ["Systems thinking","Communication","Strategic thinking","Judgment"]

Own and evolve the core brand system that every product pod relies on—brand guidelines, component libraries, templates, and asset libraries. Raise brand quality across pods by creating the resources and conditions for great work, while defining and documenting how the brand behaves across motion, AI-generated outputs, and emerging surfaces. Collaborate with designers, marketers, and partners to fix issues at the root and translate crypto/onchain concepts into clear guidance.

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Kraken
Kraken
1 month ago

Sr Brand Designer - Brand Foundations

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Last checked: 19 hours agoStatus: Live

Job Summary

Own and evolve the core brand system that every product pod relies on—brand guidelines, component libraries, templates, and asset libraries. Raise brand quality across pods by creating the resources and conditions for great work, while defining and documenting how the brand behaves across motion, AI-generated outputs, and emerging surfaces. Collaborate with designers, marketers, and partners to fix issues at the root and translate crypto/onchain concepts into clear guidance.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Own and evolve the core brand system including guidelines, component libraries, templates, and asset libraries.
  • •Raise brand quality across product pods by showing the way and building enabling resources.
  • •Develop and maintain visual identity standards across the portfolio of brands.
  • •Define and document brand behavior across emerging surfaces, AI-generated outputs, motion, and new product categories.
  • •Collaborate with pod designers, marketers, and product partners to identify where the system breaks down and fix root causes.

Pay and Benefits

Salary: USD 110,000 - 220,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Deep experience as a brand designer (agency, in-house, or both) with a track record of building and evolving brand systems.
  • •Strong systems thinking to solve for the whole—spot structural problems and improve patterns.
  • •Strong experience with motion, comfortable across digital brand touchpoints.
  • •Brand identity expertise: how visual systems create meaning, trust, and recognition at scale.
  • •Mastery of Figma and Adobe Creative Suite, with fluency in how design tooling (including AI) changes brand practice.
Experience:CryptoFinancial servicesBlockchainOpen finance
Skills:Systems thinkingCommunicationStrategic thinkingJudgment
Tech Stack:FigmaAdobe Creative SuiteAI

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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