Sr Brand Designer - Brand Foundations
Kraken
United States, Canada
Workplace: RemoteFull timeUSD 110,000 - 220,000 annuallyFunction: Design (Product/UX/UI/Visual)Skills: ["Systems thinking","Communication","Strategic thinking","Judgment"]Own and evolve the core brand system that every product pod relies on—brand guidelines, component libraries, templates, and asset libraries. Raise brand quality across pods by creating the resources and conditions for great work, while defining and documenting how the brand behaves across motion, AI-generated outputs, and emerging surfaces. Collaborate with designers, marketers, and partners to fix issues at the root and translate crypto/onchain concepts into clear guidance.

