Manager GTM Football Apparel (m/f/d) (Herzogenaurach, BY, DE)
Adidas
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Advanced analytical skills","Attention to detail","Presentation skills","Communication skills","Collaboration"]Translate BU vision and strategy into a go-to-market plan for football apparel, using market, account, and consumer insights to create demand and grow market share toward financial category targets. Own GTM merchandise/segmentation and planning, build category range architecture and seasonal concepts, deliver translated content and tools, and manage market-facing conversations, IBP meetings, and milestone follow-ups for key channels and accounts.
