Senior Programmatic Strategist (Remote US)

Directive
Irvine, Columbus, Raleigh, Orlando, Charleston
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsSkills: ["Communication","Interpersonal skills","Cross-collaboration","Analytical skills","Attention to detail"]

Own day-to-day programmatic client delivery by building media strategies, integrating first- and third-party data for audience targeting, and launching campaigns across DSPs. Continuously optimize for pacing and performance, troubleshoot delivery issues, and produce actionable reporting. Serve as the primary client point of contact—presenting plans, performance insights, and strategic recommendations while partnering with creative, analytics, and account teams to exceed KPIs.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Directive
Directive
2 days ago

Senior Programmatic Strategist (Remote US)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own day-to-day programmatic client delivery by building media strategies, integrating first- and third-party data for audience targeting, and launching campaigns across DSPs. Continuously optimize for pacing and performance, troubleshoot delivery issues, and produce actionable reporting. Serve as the primary client point of contact—presenting plans, performance insights, and strategic recommendations while partnering with creative, analytics, and account teams to exceed KPIs.
Location: Irvine, Columbus, Raleigh, Orlando, Charleston
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Develop and execute programmatic client media strategies and campaign builds across DSPs.
  • •Leverage first-party and third-party data for audience targeting and segmentation.
  • •Continuously optimize campaigns to hit performance and pacing goals and troubleshoot delivery issues.
  • •Generate and analyze performance reports to provide actionable insights and recommendations.
  • •Manage client relationships by presenting plans, performance updates, and strategic adjustments.

Pay and Benefits

Perks:Health InsuranceDentalVisionDisability InsuranceLife Insurance401kPaid LeavePaid HolidaysPaid ParentalGym MembershipTherapy

Key Requirements

  • •3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
  • •Hands-on media buying experience building and optimizing campaigns in DSPs, with preference for The Trade Desk and DV360.
  • •Experience with programmatic media planning, buying, and measurement frameworks to evaluate campaign success.
  • •Strong understanding of how programmatic and other channels (paid and organic) work together to surpass client KPIs.
  • •Strong analytical skills, attention to detail, and the ability to manage multiple projects while delivering results.
Experience:3+ yearsB2BSaaS
Skills:CommunicationInterpersonal skillsCross-collaborationAnalytical skillsAttention to detail
Tech Stack:ProgrammaticDisplayNativeVideoAudioDemand-Side PlatformsDV360The Trade DeskZoomSlack

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor