Director Marketing Campaigns, Pandora

Delivery Hero
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Collaboration","Analytical thinking","Strategic decision-making"]

Strategically lead regional marketing campaigns that drive Monthly Active User growth, platform engagement, and topline growth across key markets. Align regional strategy with local execution by building market-specific campaign frameworks, optimizing performance in real time, and managing vendors and budgets. Partner with local teams to plan an annual regional campaign calendar and directly support commercial growth targets through marketing tools and visibility channels.

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FursaFursa
Delivery Hero
Delivery Hero
1 day ago

Director Marketing Campaigns, Pandora

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Job Summary

Strategically lead regional marketing campaigns that drive Monthly Active User growth, platform engagement, and topline growth across key markets. Align regional strategy with local execution by building market-specific campaign frameworks, optimizing performance in real time, and managing vendors and budgets. Partner with local teams to plan an annual regional campaign calendar and directly support commercial growth targets through marketing tools and visibility channels.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders.
  • •Monitor and optimize campaign performance in real time for cost-efficiency and ROI using dynamic budget allocation and vendor management.
  • •Build and manage a vendor matrix and oversee budget allocation across campaigns to align spending with business priorities.
  • •Collaborate with local marketing teams to create and manage a regional annual campaign calendar.
  • •Contribute to commercial VFD growth targets by leveraging marketing tools and visibility channels to increase platform engagement and revenue.

Key Requirements

  • •Minimum 8 years of marketing experience and 5 years of industry experience, including at least 3 years in strategy or campaign management.
  • •Proven experience leading regional strategies for Asia and Europe and Turkey and influencing local teams across multiple markets.
  • •Strong analytical skills to interpret market dynamics and campaign performance metrics and translate numbers into business insights.
  • •Experience managing commercial teams and allocating budgets to support measurable campaign growth.
  • •Exceptional leadership, communication, and collaborative skills to align cross-functional teams in a fast-paced, multicultural environment.
Experience:8+ yearsMarketingRegional marketingCampaign management
Skills:LeadershipCommunicationCollaborationAnalytical thinkingStrategic decision-making
Languages:English

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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