Brand Manager Dewalt
Stanley Black & Decker
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Financial acumen","Time management","Attention to detail","Presentation and communication","Analytical thinking"]Own DEWALT brand category go-to-market activities across the product lifecycle, translating regional OGSM into local growth plans. Build and execute regional brand category strategy through annual activity calendars, including portfolio selection, incentives, pricing, and promotions. Lead 360° launch planning for new product introductions, manage P&L and KPI performance, run IBP processes, and partner cross-functionally with product, brand, and sales teams to defend and grow the business.
