Senior Manager, International GTM - EMEA LATAM, NBA 2K

2K
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Strategic thinking","Urgency","Relationship-building","Collaboration","Communication"]

Shape and execute the EMEA go-to-market strategy for NBA 2K. Build regional plans that translate global briefs into locally resonant marketing, owning paid media planning from annual mix through in-market optimization. Serve as the trusted external face with key agency and media partners, lead performance evaluation with stakeholders, and manage/mentor direct reports across time zones.

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FursaFursa
2K
2K
2 months ago

Senior Manager, International GTM - EMEA LATAM, NBA 2K

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Shape and execute the EMEA go-to-market strategy for NBA 2K. Build regional plans that translate global briefs into locally resonant marketing, owning paid media planning from annual mix through in-market optimization. Serve as the trusted external face with key agency and media partners, lead performance evaluation with stakeholders, and manage/mentor direct reports across time zones.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Lead the development and delivery of EMEA go-to-market plans that adapt global campaigns to regional cultural nuance.
  • •Own paid media strategy and execution for EMEA, covering annual planning, channel mix, optimization, and performance evaluation.
  • •Manage external partner relationships for NBA 2K across EMEA, ensuring executional excellence across partner-led activity.
  • •Collaborate cross-functionally with Community and Creator, Paid Influencer, and Product Marketing leads to integrate GTM pillars.
  • •Manage, mentor, and develop direct reports, and drive performance conversations throughout the campaign lifecycle.

Key Requirements

  • •Proven marketing experience with meaningful international/regional strategy experience, ideally in gaming, entertainment, or consumer brands.
  • •Experience building regional go-to-market plans (not just executing them) and operating strategically at the campaign level.
  • •Senior-level agency relationship management, including writing briefs, holding partners accountable, and course-correcting.
  • •Owned paid media plans at a senior level, including channel strategy and in-market optimization.
  • •Strong external-facing relationship-building and excellent written and verbal communication.
Experience:GamingEntertainmentConsumer brands
Skills:Strategic thinkingUrgencyRelationship-buildingCollaborationCommunication
Languages:English

Company Brief

2K
2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Novato, United States
Founded: 2005
WebsiteLinkedIn