Social Media & KOL Strategy Manager (Englewood Cliffs, USA) (Englewood Cliffs, New Jersey, US)

Ferrari N.V.
United States
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Editorial judgment","Written communication","Analytical mindset","Project management","Cross-functional collaboration"]

Lead the social media and KOL/influencer strategy for FerrariUSA across North America. Own the @FerrariUSA editorial direction, strategy, publishing cadence, audience growth, and day-to-day management, while partnering with Ferrari’s global social team in Italy. Drive end-to-end content development and production (photo, short- and long-form video, and real-time event coverage), manage agencies and creators, oversee dealer social alignment, and translate analytics into executive-ready insights.

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Ferrari N.V.
Ferrari N.V.
7 hours ago

Social Media & KOL Strategy Manager (Englewood Cliffs, USA) (Englewood Cliffs, New Jersey, US)

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead the social media and KOL/influencer strategy for FerrariUSA across North America. Own the @FerrariUSA editorial direction, strategy, publishing cadence, audience growth, and day-to-day management, while partnering with Ferrari’s global social team in Italy. Drive end-to-end content development and production (photo, short- and long-form video, and real-time event coverage), manage agencies and creators, oversee dealer social alignment, and translate analytics into executive-ready insights.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own FerrariUSA’s strategy, editorial calendar, publishing, audience growth, and day-to-day management.
  • •Lead end-to-end content development and production for photography, short- and long-form video, and real-time event coverage.
  • •Manage agencies, production partners, and creators to deliver content on time and within budget.
  • •Partner with Ferrari’s global social team to concept, produce, and supply North American content for global channels.
  • •Develop and execute influencer/creator/celebrity partnerships and monitor culture, trends, and competitor activity to identify opportunities and risks.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree with a minimum of 5 years of experience.
  • •Demonstrated experience leading social strategy and managing a major brand social channel.
  • •Deep understanding of Instagram, TikTok, YouTube, and evolving social platforms and audience behaviors.
  • •Experience overseeing end-to-end photo and video content production, from briefs to post-production.
  • •Experience managing influencer, creator and/or celebrity partnerships and performance measurement.
Experience:5+ yearsLuxuryAutomotive
Education:Bachelor's
Skills:Editorial judgmentWritten communicationAnalytical mindsetProject managementCross-functional collaboration
Tech Stack:InstagramTikTokYouTubeSocial analyticsSocial listening

Company Brief

Ferrari N.V.
Designs, manufactures, and sells luxury sports cars and high-performance vehicles, and participates in motorsport activities. Ferrari also offers branded merchandise, licensing and customer experiences worldwide.
Industry: Automotive
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Maranello, Italy
Founded: 1947
WebsiteLinkedIn