Sales Development Representative (SDR)

Baselane
Toronto
Workplace: HybridFull timeCAD 70,000 - 85,000 annuallyFunction: SalesExperience: 1+ yearsSkills: ["Communication","Objection-handling","Urgency","Process-oriented","Metrics reporting"]

Drive high-velocity, 100% inbound top-of-funnel conversion by engaging prospects in real time, qualifying them against Baselane’s ICP, and booking qualified 1:1 product demos onto AE calendars. Own Baselane’s monthly Masterclass growth engine—outreach, registrations, reminders, and post-event conversion. Manage CRM/telephony discipline using Attio, Aircall, Slack, and AI lead-scoring, and report weekly funnel metrics to optimize speed-to-lead and conversion workflows.

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FursaFursa
Baselane
Baselane
2 days ago

Sales Development Representative (SDR)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive high-velocity, 100% inbound top-of-funnel conversion by engaging prospects in real time, qualifying them against Baselane’s ICP, and booking qualified 1:1 product demos onto AE calendars. Own Baselane’s monthly Masterclass growth engine—outreach, registrations, reminders, and post-event conversion. Manage CRM/telephony discipline using Attio, Aircall, Slack, and AI lead-scoring, and report weekly funnel metrics to optimize speed-to-lead and conversion workflows.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Mid level

Key Responsibilities

  • •Engage 100% inbound prospects in real time (chat, form submissions, phone inquiries) to evaluate fit and buying intent.
  • •Conduct structured discovery, qualify against Baselane’s ICP, and book qualified meetings directly onto AE calendars.
  • •Fully own and execute outreach, invitations, reminders, and attendee growth for Baselane’s monthly Masterclass sessions.
  • •Run discovery with Masterclass registrants and attendees post-event and convert interest into 1:1 product demos.
  • •Maintain clean pipeline data and record prospect interactions in Attio CRM; track and report weekly funnel metrics.

Pay and Benefits

Salary: CAD 70,000 - 85,000 annually
Perks:Health InsuranceDentalVision

Key Requirements

  • •1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience (ideally in SaaS, FinTech, or PropTech).
  • •Comfort using a modern sales stack, including Attio CRM, Aircall, and Slack, plus AI lead-scoring/automation tools.
  • •Demonstrated history of meeting or exceeding targets for booked demos, discovery calls, or event/webinar registrations.
  • •Strong communication skills with objection handling and an engaging professional tone.
  • •Urgency around speed-to-lead response times and the ability to manage real-time chat and multi-channel inbound traffic effectively.
Experience:1+ yearsSaaSFinTechPropTechB2BB2C
Skills:CommunicationObjection-handlingUrgencyProcess-orientedMetrics reporting
Tech Stack:AttioAircallSlackAI lead-scoringCRMAutomation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Baselane
Provides banking, payments, bookkeeping, and financial tools tailored for real estate investors and small property managers to simplify rental property finance and operations.
Industry: PropTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2020
WebsiteLinkedIn