Campaign Operations Manager , TikTok LIVE

TikTok
New York
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Ownership","Problem-solving","Cross-functional collaboration","Data-informed decision-making","Go-to-market execution"]

Own end-to-end creator network campaign operations for TikTok LIVE, from strategy and planning through execution and post-campaign analysis. Build scalable campaign frameworks and data-driven success metrics to improve monetization efficiency and campaign effectiveness. Lead go-to-market execution for key LIVE product features, driving structured rollouts, educational programs, and incentive mechanisms in partnership with Product and cross-functional teams.

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FursaFursa
TikTok
TikTok
1 month ago

Campaign Operations Manager , TikTok LIVE

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own end-to-end creator network campaign operations for TikTok LIVE, from strategy and planning through execution and post-campaign analysis. Build scalable campaign frameworks and data-driven success metrics to improve monetization efficiency and campaign effectiveness. Lead go-to-market execution for key LIVE product features, driving structured rollouts, educational programs, and incentive mechanisms in partnership with Product and cross-functional teams.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own the full lifecycle of creator network campaigns, including strategy design, planning, execution, and post-campaign analysis.
  • •Build scalable campaign frameworks and continuously optimize performance using data-driven iteration.
  • •Define success metrics and analytical frameworks to evaluate campaign and product performance.
  • •Leverage data insights to identify growth opportunities and improve monetization efficiency.
  • •Lead go-to-market strategy and execution for TikTok LIVE product features, driving creator-network adoption through rollout plans and incentives.

Key Requirements

  • •Experience in monetization, growth, or campaign operations within live streaming or content platforms.
  • •Experience collaborating with Product teams to translate business needs into product features and drive adoption at scale.
  • •Strong ownership and problem-solving skills to deliver results in ambiguous environments.
  • •Fluency in written and spoken Chinese to manage stakeholders in the China market.
  • •Ability to operate in a highly cross-functional environment with Product, Data, Policy, and regional teams.
Experience:Live streamingContent platformsCreator monetization
Skills:OwnershipProblem-solvingCross-functional collaborationData-informed decision-makingGo-to-market execution
Languages:Chinese

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn