Manager Content Planning (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Project management","Cross-functional collaboration","Stakeholder management","Communication","Market and consumer insight translation"]

Lead end-to-end project planning and governance for digital product content readiness across launch calendars, ensuring alignment on scope, milestones, dependencies, risks, and decision requirements. Own integrated plans for material, sample, content development, and asset delivery while escalating to keep launches on track. Support digital product positioning via competitor research and consumer/social insights, translating findings into clear product communication opportunities and selling points.

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Adidas
Adidas
1 hour ago

Manager Content Planning (Shanghai, SH, CN)

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Job Summary

Lead end-to-end project planning and governance for digital product content readiness across launch calendars, ensuring alignment on scope, milestones, dependencies, risks, and decision requirements. Own integrated plans for material, sample, content development, and asset delivery while escalating to keep launches on track. Support digital product positioning via competitor research and consumer/social insights, translating findings into clear product communication opportunities and selling points.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Lead end-to-end project planning and governance for digital product content readiness, ensuring alignment on scope, milestones, dependencies, deliverables, and risks
  • •Own integrated project plans for digital product launches, including material readiness, sample readiness, content development, asset delivery, and critical launch milestones
  • •Drive cross-functional execution by clarifying ownership, aligning priorities, managing dependencies, and ensuring stakeholders have visibility into progress, decisions, and delivery risks
  • •Establish project governance mechanisms such as milestone reviews, status reporting, decision tracking, and escalation management
  • •Support digital product positioning through competitor research and consumer/social listening, translating insights into product selling points and communication opportunities

Key Requirements

  • •Bachelor’s degree required
  • •Minimum 5 years of work experience in digital marketing/content production
  • •Fluent written and spoken English and Mandarin
  • •Strong project-management capability across scope, milestones, dependencies, risks, issues, and stakeholders
  • •Ability to establish structured project governance and drive cross-functional decision-making without direct authority
Experience:5+ yearsDigital marketingContent production
Education:Bachelor's
Skills:Project managementCross-functional collaborationStakeholder managementCommunicationMarket and consumer insight translation
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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