Director, Segment Marketing

UserTesting
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Mentoring","Stakeholder management","Communication","Cross-functional collaboration"]

Lead the North America segment marketing strategy to drive pipeline growth and accelerate revenue. Own localized activation of global campaigns through events, webinars, paid media, ABM, and digital programs, while optimizing performance against pipeline outcomes. Partner with Sales and Marketing Operations to align marketing with revenue goals and measure impact via reporting and dashboards. Manage and develop a team of segment marketers and help evolve go-to-market marketing support.

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FursaFursa
UserTesting
UserTesting
1 month ago

Director, Segment Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead the North America segment marketing strategy to drive pipeline growth and accelerate revenue. Own localized activation of global campaigns through events, webinars, paid media, ABM, and digital programs, while optimizing performance against pipeline outcomes. Partner with Sales and Marketing Operations to align marketing with revenue goals and measure impact via reporting and dashboards. Manage and develop a team of segment marketers and help evolve go-to-market marketing support.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute the North America segment marketing strategy aligned to global priorities and regional business objectives.
  • •Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs.
  • •Own regional marketing performance (pipeline sourced and influenced) and optimize programs based on outcomes.
  • •Partner with Sales leadership to align marketing initiatives with pipeline generation and revenue goals.
  • •Collaborate with Marketing Operations on reporting, dashboards, and insights to measure effectiveness and support decision-making.

Key Requirements

  • •7+ years of experience in regional marketing or demand generation within a B2B SaaS environment.
  • •3+ years of experience leading, managing, or mentoring high-performing marketing teams.
  • •Proven success developing and executing marketing programs that generate and accelerate pipeline across North America.
  • •Experience marketing to enterprise organizations across industries such as banking, retail, consumer products, or software.
  • •Strong understanding of demand generation, account-based marketing, pipeline acceleration, and marketing and sales alignment.
Experience:B2B SaaSDemand generationAccount-based marketingEnterprise
Skills:LeadershipMentoringStakeholder managementCommunicationCross-functional collaboration
Tech Stack:SalesforceMarketo6sense

Company Brief

UserTesting
Provides a user experience research platform that enables companies to capture on-demand video feedback, usability testing, and customer insights to improve products, websites, and digital experiences across design, product, and marketing teams.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2007
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn