Senior Marketing Manager II, Canada

Instacart
Ontario, Alberta, British Columbia, Nova Scotia
Workplace: RemoteFull timeCAD 163,000 - 172,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Cross-functional leadership","Communication","Judgment","Stakeholder management"]

Own consumer marketing for Canada by developing the Canada marketing strategy and executing integrated campaigns, local content, and partnerships. Serve as the single DRI across cross-functional teams, brand, media, creative, CRM, and agency partners to drive measurable outcomes. Lead Canada brand partnerships and agency relationships, guide influencer programming for localized engaging content, ensure culturally relevant execution, and manage monthly marketing budget tracking with precision.

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FursaFursa
Instacart
Instacart
2 days ago

Senior Marketing Manager II, Canada

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Job Summary

Own consumer marketing for Canada by developing the Canada marketing strategy and executing integrated campaigns, local content, and partnerships. Serve as the single DRI across cross-functional teams, brand, media, creative, CRM, and agency partners to drive measurable outcomes. Lead Canada brand partnerships and agency relationships, guide influencer programming for localized engaging content, ensure culturally relevant execution, and manage monthly marketing budget tracking with precision.
Location: Ontario, Alberta, British Columbia, Nova Scotia
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and gain executive alignment of the Canada marketing strategy.
  • •Execute the marketing strategy as the single DRI across cross-functional teams and agencies.
  • •Own Canada brand partnerships and agency relationships, supporting existing relationships and identifying new opportunities.
  • •Use deep consumer, category, and competitive insights to guide Canadian brand and business growth.
  • •Own the Canadian influencer program and ensure localization accuracy and cultural relevance across owned and paid content.

Pay and Benefits

Salary: CAD 163,000 - 172,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years of progressive experience in brand marketing and integrated campaign marketing with strategy and execution focus, preferably in a US-based consumer tech company navigating Canada as a distinct market.
  • •Ability to develop marketing strategy, translating business goals into brand narratives and breakthrough campaigns.
  • •Fluency in brand and campaign marketing mechanics, including writing strategic/creative briefs, partnering with channel leads and agencies, and executing/measuring performance.
  • •Comfort working across executive strategy and hands-on execution, with strong written and verbal communication to present to VP/C-suite stakeholders.
  • •Bachelor’s degree or equivalent practical experience.
Experience:Consumer techBrand marketingIntegrated campaignsCRMInfluencer marketing
Education:Bachelor's
Skills:Strategic thinkingCross-functional leadershipCommunicationJudgmentStakeholder management
Languages:EnglishFrench

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn