Senior Director, Social Content and Community

GEICO
New York
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Leadership","Communication","Strategic thinking","Collaboration","Influence"]

Senior marketing leader responsible for defining and executing GEICO’s enterprise Social strategy across paid, owned, earned and shared channels. Leads the social ecosystem, influencer partnerships, governance, and measurement to drive brand relevance, audience engagement, and business growth within a regulated enterprise environment.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
GEICO
GEICO
4 months ago

Senior Director, Social Content and Community

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Senior marketing leader responsible for defining and executing GEICO’s enterprise Social strategy across paid, owned, earned and shared channels. Leads the social ecosystem, influencer partnerships, governance, and measurement to drive brand relevance, audience engagement, and business growth within a regulated enterprise environment.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Sr. Director level

Key Responsibilities

  • •Set the long-term vision and strategic direction for Social content and community engagement across platforms
  • •Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth
  • •Define the role, audience, and success definition for each platform with purpose and precision
  • •Lead end-to-end social content and engagement planning and activation with cross-functional alignment
  • •Lead the evolution of GEICO’s influencer and social partnerships ecosystem to authentically extend GEICO into culture and build brand loyalty

Pay and Benefits

Salary: 315,000
Perks:401kTuition AssistanceHealth InsuranceFertility AssistanceAdoption AssistanceRemote WorkLearning Budget

Key Requirements

  • •Extensive leadership experience in social media at a large enterprise brand
  • •Ability to translate brand and business strategy into culturally relevant, platform-native activations
  • •Deep expertise in social platforms, creator economies, and emerging engagement models
  • •Experience in a highly regulated industry with established compliance workflows
  • •Proven ability to recruit, develop, and lead a high-performing team of strategists and creators
Experience:Social mediaEnterprise marketingInfluencer marketing
Skills:LeadershipCommunicationStrategic thinkingCollaborationInfluence
Languages:English
Tech Stack:MetaTikTokYouTubePinterestSnapchatLinkedInXRedditAIAnalytics

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn