Senior Designer, KIDS FTW (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Experience: 7+ yearsEducation: bachelorsSkills: ["Consumer obsession","Storytelling","Communication","Collaboration","Leadership"]

Drive a creator culture in the Running Footwear (FTW) KIDS segment by delivering leading stories and product collections tailored to the China market. Champion consumer obsession, extend the KIDS FTW strategy, and ensure connectivity with Germany HQ creatives for a unified brand message. Create and refine product concepts through compelling storytelling, leading fellow designers, and presenting ideas cross-functionally to gain alignment while moving fast to market.

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Adidas
Adidas
12 hours ago

Senior Designer, KIDS FTW (Shanghai, SH, CN)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Drive a creator culture in the Running Footwear (FTW) KIDS segment by delivering leading stories and product collections tailored to the China market. Champion consumer obsession, extend the KIDS FTW strategy, and ensure connectivity with Germany HQ creatives for a unified brand message. Create and refine product concepts through compelling storytelling, leading fellow designers, and presenting ideas cross-functionally to gain alignment while moving fast to market.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Champion consumer obsession with a focus on winning China KIDS FTW consumers.
  • •Extend KIDS FTW strategy in the segment and maintain connectivity with Germany HQ creatives for a consistent brand message.
  • •Advocate storytelling across the design team and drive intuitive visual solutions in product concepts.
  • •Design concepts and products that align with the product brief while maintaining consumer advocacy.
  • •Motivate and lead fellow designers; present stories and ideas cross-functionally to gain consensus while meeting speed-to-market constraints.

Key Requirements

  • •Bachelor’s or university degree in industrial design (or related) with at least 7 years of related work experience.
  • •Experience creating totally new FTW designs, with preference for expertise in color, materials, graphics, and seasonal story strategy.
  • •Ability to communicate concepts and collections effectively cross-functionally; English at professional level.
  • •Strong footwear creation process knowledge and understanding of how cross-functional contributors impact outcomes.
  • •Proficiency in design software and systems used to convey ideation visually.
Experience:7+ yearsFashionLifestyleFootwearKids
Education:Bachelor's in industrial design
Skills:Consumer obsessionStorytellingCommunicationCollaborationLeadership
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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