Founding Product Marketing Lead

Terminal
Toronto
Workplace: OnsiteFull timeUSD 180,000 - 220,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Strategy","Editorial judgment","Taste","Hand-on execution","Stakeholder management"]

Own and evolve Terminal’s positioning and narrative for a technical B2B audience, writing and publishing thought leadership while building repeatable case-study and conference/event presence. Create sales enablement assets—decks, one-pagers, ROI models, and testimonials—to help reps win and accelerate marketing-influenced pipeline. Build an AI-first marketing engine that orchestrates specialized AI agents across content, demand generation, design, research, and social, with you directing strategy, taste, and editorial judgment.

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FursaFursa
Terminal
Terminal
1 month ago

Founding Product Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own and evolve Terminal’s positioning and narrative for a technical B2B audience, writing and publishing thought leadership while building repeatable case-study and conference/event presence. Create sales enablement assets—decks, one-pagers, ROI models, and testimonials—to help reps win and accelerate marketing-influenced pipeline. Build an AI-first marketing engine that orchestrates specialized AI agents across content, demand generation, design, research, and social, with you directing strategy, taste, and editorial judgment.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and evolve Terminal’s positioning, messaging, and category narrative, including website and thought-leadership publishing.
  • •Build a repeatable pipeline of customer and partner case studies and sharpen narrative across conferences, events, and engagements.
  • •Create sales enablement collateral (decks, one-pagers, segment narratives), plus success stories, testimonials, and ROI models.
  • •Design and run an AI-first marketing engine by orchestrating specialized AI agents and establishing repeatable, measurable operating systems.
  • •Own event presence and Terminal-hosted events to strengthen narrative traction and adoption across founders, sales, and customers.
Travel: Low travel

Pay and Benefits

Salary: USD 180,000 - 220,000 annually
Perks:Health InsuranceDentalLearning BudgetPaid Leave

Key Requirements

  • •10+ years in B2B marketing, ideally for technical products (data, API, or developer-first), including VP or leadership experience.
  • •Operate across the full marketing stack (positioning, content, demand generation, brand, enablement, and events).
  • •Proven track record of category-defining positioning and persuasive thought leadership that converts.
  • •Equally strong strategist and hands-on operator who can set direction and execute to a high bar.
  • •Fluent with AI and excited to use it as a force multiplier by orchestrating specialized AI agents rather than managing a large team.
Experience:6+ yearsB2BTelemetryData platformAPIDeveloper-first productsInsuranceTelematicsFleet/logistics
Skills:StrategyEditorial judgmentTasteHand-on executionStakeholder management
Tech Stack:AIAI agentsLinkedInWebsite

Company Brief

Terminal
Provides a developer-focused platform that provisions cloud-based ephemeral workstations and environments to improve remote engineering productivity, security, and onboarding by delivering configurable, reproducible dev environments accessible from the browser or local tools.
Industry: Developer Tools
Website