Manager Digital Campaign Management

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 3-5 yearsSkills: ["Cross-functional coordination","Relationship management","Data-informed decision-making","Workstream management"]

Lead end-to-end digital campaign activation across adidas eCommerce platforms for Basketball, Training, and Hype—driving SOV, traffic, and conversion. Own ecosystem channel activations and co-create with platform counterparts to strengthen brand storytelling and deliver measurable results. Track engagement, traffic, and sales KPIs in real time, then optimize UX, campaign mechanics, and platform tactics. Monitor trends and run test-and-learn initiatives on owned channels.

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FursaFursa
Adidas
Adidas
2 months ago

Manager Digital Campaign Management

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Source: Company careers pageValidated by: Fursa AI
Last checked: 51 minutes agoStatus: Live

Job Summary

Lead end-to-end digital campaign activation across adidas eCommerce platforms for Basketball, Training, and Hype—driving SOV, traffic, and conversion. Own ecosystem channel activations and co-create with platform counterparts to strengthen brand storytelling and deliver measurable results. Track engagement, traffic, and sales KPIs in real time, then optimize UX, campaign mechanics, and platform tactics. Monitor trends and run test-and-learn initiatives on owned channels.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion.
  • •Ensure tight integration between eCom campaigns and brand communications; orchestrate inline pack drops and support cross-functional planning through post-launch amplification.
  • •Plan and execute daily activations on owned ecosystem, driving member experience optimization and enterprise WeChat recruitment with the Commercial team.
  • •Monitor engagement, traffic, and sales KPIs in real time and provide data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.
  • •Track industry trends, platform innovations, and competitor activity; identify test-and-learn initiatives and co-creation projects on owned channels.

Key Requirements

  • •3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus.
  • •Sportswear industry background with passion for the Basketball, Training, and Hype categories highly preferred.
  • •Proven ability to coordinate cross-functional execution in a matrixed organization and manage multiple concurrent workstreams.
  • •Basic platform negotiation and relationship management skills.
Experience:3-5 yearsE-commerceDigital marketingSportswear
Skills:Cross-functional coordinationRelationship managementData-informed decision-makingWorkstream management
Tech Stack:ECommerceWeChatUX

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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