Adidas

2 weeks ago

Manager Digital Campaign Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead end-to-end digital campaign activation across adidas eCommerce platforms for Basketball, Training, and Hype—driving SOV, traffic, and conversion. Own ecosystem channel activations and co-create with platform counterparts to strengthen brand storytelling and deliver measurable results. Track engagement, traffic, and sales KPIs in real time, then optimize UX, campaign mechanics, and platform tactics. Monitor trends and run test-and-learn initiatives on owned channels.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Manager level

Key Responsibilities

•Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion.
•Ensure tight integration between eCom campaigns and brand communications; orchestrate inline pack drops and support cross-functional planning through post-launch amplification.
•Plan and execute daily activations on owned ecosystem, driving member experience optimization and enterprise WeChat recruitment with the Commercial team.
•Monitor engagement, traffic, and sales KPIs in real time and provide data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.
•Track industry trends, platform innovations, and competitor activity; identify test-and-learn initiatives and co-creation projects on owned channels.

Key Requirements

•3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus.
•Sportswear industry background with passion for the Basketball, Training, and Hype categories highly preferred.
•Proven ability to coordinate cross-functional execution in a matrixed organization and manage multiple concurrent workstreams.
•Basic platform negotiation and relationship management skills.

Experience:3-5 yearsE-commerceDigital marketingSportswear

Skills:Cross-functional coordinationRelationship managementData-informed decision-makingWorkstream management

Tech Stack:ECommerceWeChatUX

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

2 weeks ago

Manager Digital Campaign Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Manager level

Key Responsibilities

•Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion.
•Ensure tight integration between eCom campaigns and brand communications; orchestrate inline pack drops and support cross-functional planning through post-launch amplification.
•Plan and execute daily activations on owned ecosystem, driving member experience optimization and enterprise WeChat recruitment with the Commercial team.
•Monitor engagement, traffic, and sales KPIs in real time and provide data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.
•Track industry trends, platform innovations, and competitor activity; identify test-and-learn initiatives and co-creation projects on owned channels.

Key Requirements

•3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus.
•Sportswear industry background with passion for the Basketball, Training, and Hype categories highly preferred.
•Proven ability to coordinate cross-functional execution in a matrixed organization and manage multiple concurrent workstreams.
•Basic platform negotiation and relationship management skills.

Experience:3-5 yearsE-commerceDigital marketingSportswear

Skills:Cross-functional coordinationRelationship managementData-informed decision-makingWorkstream management

Tech Stack:ECommerceWeChatUX

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor