Product Manager, Marketing Technology & Innovation

Take-Two Interactive
Dublin
Workplace: HybridFull timeFunction: Product ManagementExperience: 3-5 yearsSkills: ["Communication","Relationship management","Execution","Strategic thinking","Problem-solving"]

Lead the evolution of the marketing technology stack in Dublin, partnering with Marketing, Live-Services, CX, Marketing Intelligence, and Player Data & Tech teams. Own the end-to-end lifecycle for marketing technology products—from requirements and PRDs to delivery, adoption, and support—driving multi-year strategies using an enterprise headless CMS, CDP for identity, real-time personalization, and AI agents to improve player experience.

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Take-Two Interactive
Take-Two Interactive
1 month ago

Product Manager, Marketing Technology & Innovation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead the evolution of the marketing technology stack in Dublin, partnering with Marketing, Live-Services, CX, Marketing Intelligence, and Player Data & Tech teams. Own the end-to-end lifecycle for marketing technology products—from requirements and PRDs to delivery, adoption, and support—driving multi-year strategies using an enterprise headless CMS, CDP for identity, real-time personalization, and AI agents to improve player experience.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Analyze business needs and identify product opportunities in the marketing technology domain, prioritizing value, usability, viability, and feasibility.
  • •Create PRDs and documentation, define the product roadmap, and partner with engineering to validate feasibility and ensure successful implementation.
  • •Lead multi-year strategies to unify the player experience across marketing, support, and commerce sites using an enterprise headless CMS.
  • •Drive data strategy by funneling web behavioral data and consent signals into a CDP for a single source of truth, enabling real-time hyper-personalization using CDP attributes and AI-driven content assembly.
  • •Manage technology lifecycle end-to-end, including evangelization, adoption, support, and operational excellence such as consent management integration, tagging standards, and AI agent rollout.

Pay and Benefits

Perks:Health InsuranceDentalPensionPaid LeaveIncome Protection

Key Requirements

  • •3-5 years of practical experience developing and driving technology-powered solutions.
  • •Solid understanding of digital advertising, customer journey orchestration, and data architecture.
  • •Proven experience implementing solutions across AdTech, CRM, and lifecycle management platforms.
  • •Experience with product strategy execution, prioritization, and cross-functional delivery as a product manager.
  • •Practical experience with budgeting, contract management, and compliance in a tech environment.
Experience:3-5 years
Skills:CommunicationRelationship managementExecutionStrategic thinkingProblem-solving
Languages:English
Tech Stack:Marketing technologyEnterprise CMSHeadless CMSCDPSEOAI agentsMetadata taggingPrivacy complianceGDPRCCPAData taxonomiesWeb behavioral dataConsent management platform

Company Brief

Take-Two Interactive
Develops and publishes interactive entertainment software, including major video game franchises for console, PC, and mobile platforms. The company operates through labels such as Rockstar Games, 2K, and Zynga.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1993
WebsiteLinkedIn