Communications Specialist

Sony Interactive Entertainment
Sydney
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 2-4 yearsSkills: ["Written communication","Verbal communication","Organizational skills","Attention to detail","Collaboration"]

Support the PR & Influencer Manager for the PlayStation brand in Australia by executing local communications campaigns across game titles, hardware launches, and PS Store/PS Plus services. Help plan and coordinate media outreach, draft and localise press materials, manage inbound enquiries, and track coverage against KPIs. Coordinate influencer campaigns across YouTube, TikTok, Instagram, Twitch, and emerging platforms, while collaborating with global and cross-functional teams.

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FursaFursa
Sony Interactive Entertainment
Sony Interactive Entertainment
1 month ago

Communications Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Support the PR & Influencer Manager for the PlayStation brand in Australia by executing local communications campaigns across game titles, hardware launches, and PS Store/PS Plus services. Help plan and coordinate media outreach, draft and localise press materials, manage inbound enquiries, and track coverage against KPIs. Coordinate influencer campaigns across YouTube, TikTok, Instagram, Twitch, and emerging platforms, while collaborating with global and cross-functional teams.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Deliver local communications activities for PlayStation campaigns, including media outreach, pitching, asset distribution, and press coordination.
  • •Draft and localise press releases, media alerts, Q&As, and briefing documents; manage inbound media enquiries and spokesperson coordination.
  • •Coordinate influencer campaigns (organic and paid) across YouTube, TikTok, Instagram, Twitch, and emerging platforms, including briefing and timeline tracking.
  • •Maintain an up-to-date Australian influencer database and monitor creator content, social conversation, and sentiment.
  • •Track media coverage, compile coverage reports, and support post-campaign analysis and reporting against KPIs while collaborating cross-functionally.

Key Requirements

  • •2–4 years of experience in public relations, communications, or influencer marketing (in-house or agency).
  • •Strong knowledge of the Australian media landscape, including gaming, tech, mainstream news, and lifestyle media.
  • •Understanding of the Australian influencer and content creator ecosystem.
  • •Experience supporting PR campaigns and media outreach.
  • •Excellent written and verbal communication skills with strong organisation and attention to detail.
Experience:2-4 years
Skills:Written communicationVerbal communicationOrganizational skillsAttention to detailCollaboration
Languages:English
Tech Stack:YouTubeTikTokInstagramTwitch

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn