Senior Manager, Performance Marketing (Bangkok-based, relocation provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Leadership","Stakeholder management","Analytical thinking","Experimentation","Project management"]

Lead B2B digital marketing strategy for a strategic partnership, owning the partnership P&L and budget across a multi-brand, multi-market funnel. Manage and develop a small team while defining analytics and experimentation roadmaps, including SQL-driven performance tracking, attribution, and incrementality. Partner with regional business development, partner marketing leadership, and Agoda commercial/product teams to execute plans, optimize ROI, and deliver measurable revenue impact.

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FursaFursa
Agoda
Agoda
1 month ago

Senior Manager, Performance Marketing (Bangkok-based, relocation provided)

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead B2B digital marketing strategy for a strategic partnership, owning the partnership P&L and budget across a multi-brand, multi-market funnel. Manage and develop a small team while defining analytics and experimentation roadmaps, including SQL-driven performance tracking, attribution, and incrementality. Partner with regional business development, partner marketing leadership, and Agoda commercial/product teams to execute plans, optimize ROI, and deliver measurable revenue impact.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Manage and develop a team of 2-3 marketing specialists, setting priorities and OKRs while fostering experimentation and accountability.
  • •Own end-to-end marketing strategy and the partnership P&L, including budget allocation and optimization to hit partnership goals.
  • •Define the analytics roadmap and experimentation strategy, including writing SQL queries and guiding measurement frameworks and experiment design.
  • •Build annual and quarterly marketing plans, lead weekly partner syncs, and present quarterly business reviews to Agoda leadership.
  • •Lead large, multi-workstream initiatives end-to-end with governance, milestone tracking, risk mitigation, and disciplined execution across markets and teams.

Key Requirements

  • •7-10+ years in marketing, growth, or analytics roles with strong analytical thinking and data-to-insights translation.
  • •SQL proficiency for daily analysis with comfort working across multiple tables and complex joins.
  • •Experience with marketing analytics tools and performance marketing fundamentals (PPC, metasearch, app marketing, or SEO), including attribution models and incrementality measurement.
  • •5+ years people management experience and the ability to influence in a matrix organization, presenting comfortably to VP/Director-level stakeholders.
  • •Strong execution discipline with project management ability to run multiple initiatives, plus experimentation design and statistical analysis experience (bonus).
Experience:7-10 yearsMarketingGrowthAnalyticsPerformance marketingDigital marketingExperimentation
Skills:LeadershipStakeholder managementAnalytical thinkingExperimentationProject management
Languages:English
Tech Stack:SQLGoogle AdsBingGoogle Hotel AdsTripAdvisorTrivagoKayakGoogle ACiApple ASASEOEmail/CRMA/B testingAttribution modelingIncrementality measurementDashboardsExperimentation

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
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