Agoda

2 weeks ago

Senior Manager, B2B Digital Marketing (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead B2B digital marketing strategy for a strategic partnership, owning the partnership P&L and budget across a multi-brand, multi-market funnel. Manage and develop a small team while defining analytics and experimentation roadmaps, including SQL-driven performance tracking, attribution, and incrementality. Partner with regional business development, partner marketing leadership, and Agoda commercial/product teams to execute plans, optimize ROI, and deliver measurable revenue impact.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Manage and develop a team of 2-3 marketing specialists, setting priorities and OKRs while fostering experimentation and accountability.
•Own end-to-end marketing strategy and the partnership P&L, including budget allocation and optimization to hit partnership goals.
•Define the analytics roadmap and experimentation strategy, including writing SQL queries and guiding measurement frameworks and experiment design.
•Build annual and quarterly marketing plans, lead weekly partner syncs, and present quarterly business reviews to Agoda leadership.
•Lead large, multi-workstream initiatives end-to-end with governance, milestone tracking, risk mitigation, and disciplined execution across markets and teams.

Key Requirements

•7-10+ years in marketing, growth, or analytics roles with strong analytical thinking and data-to-insights translation.
•SQL proficiency for daily analysis with comfort working across multiple tables and complex joins.
•Experience with marketing analytics tools and performance marketing fundamentals (PPC, metasearch, app marketing, or SEO), including attribution models and incrementality measurement.
•5+ years people management experience and the ability to influence in a matrix organization, presenting comfortably to VP/Director-level stakeholders.
•Strong execution discipline with project management ability to run multiple initiatives, plus experimentation design and statistical analysis experience (bonus).

Experience:7-10 yearsMarketingGrowthAnalyticsPerformance marketingDigital marketingExperimentation

Skills:LeadershipStakeholder managementAnalytical thinkingExperimentationProject management

Languages:English

Tech Stack:SQLGoogle AdsBingGoogle Hotel AdsTripAdvisorTrivagoKayakGoogle ACiApple ASASEOEmail/CRMA/B testingAttribution modelingIncrementality measurementDashboardsExperimentation

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn

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Agoda

2 weeks ago

Senior Manager, B2B Digital Marketing (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Manage and develop a team of 2-3 marketing specialists, setting priorities and OKRs while fostering experimentation and accountability.
•Own end-to-end marketing strategy and the partnership P&L, including budget allocation and optimization to hit partnership goals.
•Define the analytics roadmap and experimentation strategy, including writing SQL queries and guiding measurement frameworks and experiment design.
•Build annual and quarterly marketing plans, lead weekly partner syncs, and present quarterly business reviews to Agoda leadership.
•Lead large, multi-workstream initiatives end-to-end with governance, milestone tracking, risk mitigation, and disciplined execution across markets and teams.

Key Requirements

•7-10+ years in marketing, growth, or analytics roles with strong analytical thinking and data-to-insights translation.
•SQL proficiency for daily analysis with comfort working across multiple tables and complex joins.
•Experience with marketing analytics tools and performance marketing fundamentals (PPC, metasearch, app marketing, or SEO), including attribution models and incrementality measurement.
•5+ years people management experience and the ability to influence in a matrix organization, presenting comfortably to VP/Director-level stakeholders.
•Strong execution discipline with project management ability to run multiple initiatives, plus experimentation design and statistical analysis experience (bonus).

Experience:7-10 yearsMarketingGrowthAnalyticsPerformance marketingDigital marketingExperimentation

Skills:LeadershipStakeholder managementAnalytical thinkingExperimentationProject management

Languages:English

Tech Stack:SQLGoogle AdsBingGoogle Hotel AdsTripAdvisorTrivagoKayakGoogle ACiApple ASASEOEmail/CRMA/B testingAttribution modelingIncrementality measurementDashboardsExperimentation

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn