Content Strategist, Lifecycle Marketing

Own lifecycle content strategy and write performance-focused copy for MyRecipes retention marketing, including onboarding, win-back, and acquisition campaigns. Shape the messaging for newsletter, push, and in-app notifications, supporting email and app lifecycle programs that nurture users, drive app conversion, and increase paid memberships. Collaborate with brand and newsletter teams, perform QA and campaign scheduling, and use A/B and multivariate testing to improve engagement and LTV.