Emirates Group

5 days ago

Customer Strategy Activation Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Support the Customer Strategy team to build and implement global customer lifecycle communication and personalization frameworks. Coordinate digital, event- and lifecycle-based communications with a focus on automation and triggered messaging, and help integrate customer data across lifecycle stages. Partner with Customer Insights and marketing stakeholders to develop segments and audiences, plan priorities via MMC, analyze performance metrics, and continuously optimize campaign testing and triggered programs across channels.

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Customer Support (Service Desk)

Seniority: Mid level

Key Responsibilities

•Support defining business objectives and triggers for each customer lifecycle stage and substage using the lifecycle framework methodology.
•Develop customer engagement segments and audiences with the Customer Insights team and identify activation activities for marketing and personalisation.
•Support adoption and governance to ensure customer communication and data activation initiatives align with objectives and the lifecycle framework.
•Coordinate regular planning and prioritisation sessions with teams including Skywards, Product, eCommerce, dnata, and group brands via MMC.
•Perform customer analysis and measure success metrics for targeted communications to suggest optimisations; implement marketing technology within use cases and apply campaign testing best practices.

Key Requirements

•Completed degree in marketing, business, or economics (12+3).
•5+ years of experience in Marketing & Media Communication or similar roles.
•Experience interpreting and using customer insight to drive change and revenues.
•Experience with direct marketing techniques including email, push, and CRM platforms.
•Highly organized with strong project management skills and understanding of testing, personalisation, and optimisation.

Experience:5+ yearsMarketingDirect marketingCustomer lifecycle

Education:Bachelor's in marketing, business or economics

Skills:Project managementOrganizational skillsCollaborationOptimizationContinuous learning

Tech Stack:EmailPushCRMMarketing Data Platform (CDP)Marketing automationTriggered communication

Company Brief

Emirates Group

The Emirates Group operates Emirates airline and related aviation services, providing passenger and cargo air transport, ground handling, and travel services worldwide with a large global network and integrated aviation operations.

Industry: Aviation

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Government Funded

Headquarters: Dubai, United Arab Emirates

Founded: 1985

Website LinkedIn

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Emirates Group

5 days ago

Customer Strategy Activation Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Customer Support (Service Desk)

Seniority: Mid level

Key Responsibilities

•Support defining business objectives and triggers for each customer lifecycle stage and substage using the lifecycle framework methodology.
•Develop customer engagement segments and audiences with the Customer Insights team and identify activation activities for marketing and personalisation.
•Support adoption and governance to ensure customer communication and data activation initiatives align with objectives and the lifecycle framework.
•Coordinate regular planning and prioritisation sessions with teams including Skywards, Product, eCommerce, dnata, and group brands via MMC.
•Perform customer analysis and measure success metrics for targeted communications to suggest optimisations; implement marketing technology within use cases and apply campaign testing best practices.

Key Requirements

•Completed degree in marketing, business, or economics (12+3).
•5+ years of experience in Marketing & Media Communication or similar roles.
•Experience interpreting and using customer insight to drive change and revenues.
•Experience with direct marketing techniques including email, push, and CRM platforms.
•Highly organized with strong project management skills and understanding of testing, personalisation, and optimisation.

Experience:5+ yearsMarketingDirect marketingCustomer lifecycle

Education:Bachelor's in marketing, business or economics

Skills:Project managementOrganizational skillsCollaborationOptimizationContinuous learning

Tech Stack:EmailPushCRMMarketing Data Platform (CDP)Marketing automationTriggered communication

Company Brief

Emirates Group

Industry: Aviation

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Government Funded

Headquarters: Dubai, United Arab Emirates

Founded: 1985

Website LinkedIn