Senior Key Account Manager, Large Format Central

Liquid Death
United States, Michigan, Texas
Workplace: RemoteFull timeUSD 107,000 - 130,000 annuallyFunction: Customer Success & Account ManagementEducation: bachelorsSkills: ["Negotiation","Account management","Presentation skills","Data-driven decision-making","Cross-functional collaboration"]

Own and grow key retailer relationships across the central region, focusing on both new opportunity hunting and expanding existing accounts. Build HQ-level relationships and drive profitable performance against topline and bottomline targets through Joint Business Plans across still water, sparkling water, tea, and energy categories. Manage trade spend and forecasting in Vividly, partner with DSD teams for execution, and translate data into actionable customer narratives.

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Liquid Death
Liquid Death
3 days ago

Senior Key Account Manager, Large Format Central

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Last checked: 4 hours agoStatus: Live

Job Summary

Own and grow key retailer relationships across the central region, focusing on both new opportunity hunting and expanding existing accounts. Build HQ-level relationships and drive profitable performance against topline and bottomline targets through Joint Business Plans across still water, sparkling water, tea, and energy categories. Manage trade spend and forecasting in Vividly, partner with DSD teams for execution, and translate data into actionable customer narratives.
Location: United States, Michigan, Texas
Workplace: Remote
Employment Type: Full time
Job Function: Customer Success & Account Management
Seniority: Manager level

Key Responsibilities

  • •Own central region HQ call point actions, balancing hunting (20%) for new opportunities with farming (80%) existing accounts to maximize growth.
  • •Strengthen relationships with super regional retailers and manage an average of 14 retailer call points to drive performance against targets.
  • •Develop and execute strategic sales plans and Joint Business Plans across still water, sparkling water, tea, and energy categories.
  • •Manage administrative tasks for trade spend and forecasting, ensuring investments are smart, measurable, and monitored through Vividly.
  • •Partner with DSD teams to ensure in-store execution (including Planogram/POG compliance, promotions, and displays) and use data to build fact-based customer narratives.
Travel: High travel

Pay and Benefits

Salary: USD 107,000 - 130,000 annually
Perks:Health InsuranceDentalVisionHsaFsaLife InsuranceDisability401kStudent LoanPet InsurancePaid LeaveTravel Allowance

Key Requirements

  • •4+ years of key account experience calling on HQ buyers in large format, with prior management of HQ Buyer relationships with HEB, Meijer, or HyVee.
  • •Experience developing and executing Joint Business Plans (JBPs) and managing HQ call relationships.
  • •Previous retailer P&L management plus trade budget and spend experience.
  • •Strong ability to work in a high-growth startup environment with advanced problem-solving and comfort with ambiguity.
  • •Proficiency with Microsoft Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides), plus experience with trade spend tools such as Vividly preferred.
Experience:RetailBeveragesJoint business planningDSD
Education:Bachelor's
Skills:NegotiationAccount managementPresentation skillsData-driven decision-makingCross-functional collaboration
Licenses:Valid driver's license
Tech Stack:VividlyCircanaVIPMicrosoft OfficeExcelWordPowerPointGoogle SuiteSheetsDocsSlides

Company Brief

Liquid Death
Brands and sells canned mountain water and related merchandise with irreverent marketing aimed at younger consumers. Known for distinctive branding, sustainable aluminum packaging, and direct-to-consumer and retail distribution across the United States and international markets.
Industry: Food & Beverage
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Headquarters: Los Angeles, United States
Founded: 2017
WebsiteLinkedIn