Performance Marketing Executive

DMG Events
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Commercial instinct","Data-driven decision-making","Conversion optimization"]

Own the end-to-end growth engine by driving the right audiences through paid acquisition and organic/SEO channels, then converting first-time readers into loyal, returning users and subscribers. Build and manage the conversion funnel, improve trial-to-paid and free-to-paid conversion rates, and partner with lifecycle/CRM efforts to reduce churn using first-party data. Track CAC, LTV, payback, cohorts, and multi-touch attribution, ensuring accurate conversion tracking and providing budget recommendations based on funnel and MRR performance.

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FursaFursa
DMG Events
DMG Events
1 day ago

Performance Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own the end-to-end growth engine by driving the right audiences through paid acquisition and organic/SEO channels, then converting first-time readers into loyal, returning users and subscribers. Build and manage the conversion funnel, improve trial-to-paid and free-to-paid conversion rates, and partner with lifecycle/CRM efforts to reduce churn using first-party data. Track CAC, LTV, payback, cohorts, and multi-touch attribution, ensuring accurate conversion tracking and providing budget recommendations based on funnel and MRR performance.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising for cost per acquisition (CAC).
  • •Grow organic and SEO-driven traffic with the editorial team to build a durable, lower-cost acquisition base.
  • •Test and scale new channels, audiences, and creative.
  • •Own the conversion funnel and partner with lifecycle/CRM to reduce churn via onboarding, engagement, and win-back journeys using first-party data.
  • •Build and own acquisition analytics (CAC, LTV, payback, cohort analysis, multi-touch attribution) and report funnel health and channel efficiency to leadership.

Key Requirements

  • •3+ years in performance, growth, or acquisition marketing, ideally with a subscription, media, or SaaS product.
  • •Strong command of both paid acquisition and SEO/organic growth, driving traffic from both channels.
  • •Fluency in growth analytics (CAC, LTV, cohorts, funnels, churn); GA4 essential; SQL/BigQuery strongly preferred.
  • •Proven track record optimising conversion funnels, paywalls, or registration flows.
  • •Commercial instinct focused on revenue and payback rather than impressions and clicks.
Experience:3+ yearsSubscriptionMediaSaaS
Skills:Commercial instinctData-driven decision-makingConversion optimization
Languages:English
Tech Stack:GoogleMetaLinkedInXMicrosoftSEOGA4SQLBigQueryCRMFirst-party data

Company Brief

DMG Events
Organizes international trade shows, conferences, and exhibitions across industries including energy, construction, hospitality, and defense. Delivers in-person and virtual events connecting buyers, sellers, and industry professionals worldwide with end-to-end event services and solutions.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
WebsiteLinkedIn