Brand Manager Enfagrow A+

Reckitt
Indonesia
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Project management","Stakeholder engagement","Analytical","Problem-solving"]

Lead the development and execution of the Enfa A+ brand strategy in Indonesia to drive sustainable market share growth, brand equity, and financial performance. Translate consumer and shopper insights into differentiated brand propositions and integrated full-funnel campaigns across media, digital, CRM, e-commerce, and in-store activation. Own the brand budget and P&L contribution, manage and develop the brand team, and ensure compliance with company policies and local regulations while partnering across sales, trade marketing, medical, finance, and supply.

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FursaFursa
Reckitt
Reckitt
5 days ago

Brand Manager Enfagrow A+

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead the development and execution of the Enfa A+ brand strategy in Indonesia to drive sustainable market share growth, brand equity, and financial performance. Translate consumer and shopper insights into differentiated brand propositions and integrated full-funnel campaigns across media, digital, CRM, e-commerce, and in-store activation. Own the brand budget and P&L contribution, manage and develop the brand team, and ensure compliance with company policies and local regulations while partnering across sales, trade marketing, medical, finance, and supply.
Location: Indonesia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the Enfa A+ brand agenda in Indonesia and drive brand performance across market share, net revenue, gross margin contribution, and marketing effectiveness.
  • •Lead end-to-end Enfa A+ brand strategy, communication, innovation, and activation plans aligned to category priorities and growth ambitions.
  • •Develop and execute integrated full-funnel campaigns across media, digital, CRM, e-commerce, and in-store activation; ensure excellence across the marketing mix.
  • •Manage the Enfa A+ brand budget and deliver brand contribution targets, including demand planning and forecasting inputs and marketing ROI.
  • •Manage and develop brand team members and partner cross-functionally with Sales, Trade Marketing, Medical, Digital, e-Commerce, CRM, Finance, and Supply; ensure compliance with policies and local regulations.

Pay and Benefits

Perks:Life InsuranceParental LeaveHealth Insurance

Key Requirements

  • •Strong experience leading brands across online and offline channels with a solid understanding of shopper/customer and retail activation.
  • •Proven track record managing brand strategy, innovation launches, and integrated marketing campaigns end-to-end.
  • •Experience with social commerce operations, content management, and influencer engagement.
  • •Data-driven mindset with strong analytical and problem-solving skills.
  • •Excellent communication, project management, and stakeholder engagement skills in a fast-paced, matrix environment.
Experience:FMCGConsumer health
Skills:CommunicationProject managementStakeholder engagementAnalyticalProblem-solving
Tech Stack:Data analysisE-commerceCRMSocial mediaInfluencer engagement

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn