Director, Brand & GTM, AI Research

Salesforce
Palo Alto, New York
Workplace: OnsiteFull timeUSD 164,000 - 261,500 annuallyFunction: Research & Scientific (R&D)Experience: 7+ yearsSkills: ["Storytelling","Executive communication","Collaboration","Low-ego partnership","Performance iteration"]

Lead brand strategy and go-to-market messaging for Salesforce’s AI Research, shaping how research breakthroughs are positioned and understood externally. Drive thought leadership across blogs, whitepapers, and speaking engagements, and own narrative for incubation projects as they move from pilot to product. Oversee event presence, social media, and internal evangelism, translating complex research into accessible stories for customers, developers, media, policymakers, and employees.

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FursaFursa
Salesforce
Salesforce
3 hours ago

Director, Brand & GTM, AI Research

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Job Summary

Lead brand strategy and go-to-market messaging for Salesforce’s AI Research, shaping how research breakthroughs are positioned and understood externally. Drive thought leadership across blogs, whitepapers, and speaking engagements, and own narrative for incubation projects as they move from pilot to product. Oversee event presence, social media, and internal evangelism, translating complex research into accessible stories for customers, developers, media, policymakers, and employees.
Location: Palo Alto, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Director level

Key Responsibilities

  • •Drive brand strategy and narrative for Salesforce AI Research, including positioning, messaging framework, and voice.
  • •Create initiative-level narratives for AI Research programs and connect breakthroughs to Salesforce’s product roadmap and customer value.
  • •Lead thought leadership content (blogs, whitepapers, op-eds, and speaking) with consistent external publishing cadence.
  • •Own GTM messaging and brand storytelling for incubation projects moving from pilot to product, including positioning and naming.
  • •Oversee flagship event presence, social media strategy, and internal evangelism to build awareness across Salesforce.

Pay and Benefits

Salary: USD 164,000 - 261,500 annually
Perks:Time OffHealth InsuranceDentalVisionPaid ParentalLife InsuranceDisability Insurance401kEquity

Key Requirements

  • •7–12+ years in brand, marketing, or communications, ideally with tech/innovation/research or deeply technical product experience.
  • •Strong storytelling ability to make cutting-edge AI research accessible to non-technical audiences.
  • •Comfort working in ambiguity in fast-moving, early-stage environments, building structure where needed.
  • •Proven track record driving brand presence and narrative at major industry events and conferences.
  • •Expert communication skills and executive presence, including social media strategy and content creation for technical brands.
Experience:7+ yearsAI/ML researchIncubation productsTechnical products
Skills:StorytellingExecutive communicationCollaborationLow-ego partnershipPerformance iteration
Tech Stack:LinkedInXPresentation toolsContent collaboration toolsSocial/content performance metrics

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor