Sr Director Customer Marketing

Honeywell
Shanghai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Strategic thinking","Problem-solving","Stakeholder management","Team building"]

Lead customer and channel marketing strategy for Honeywell Building Automation across Greater China, driving commercial excellence through pricing, lead generation, and go-to-market execution. Oversee a matrix team spanning customer marketing, sales excellence, and pricing; monitor KPIs for revenue/profit and marketing ROI; and build high-performing teams through recruitment, training, and continuous development. Report to the VP GM for BA Greater China and work from Shanghai on a hybrid schedule.

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Honeywell
Honeywell
1 day ago

Sr Director Customer Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead customer and channel marketing strategy for Honeywell Building Automation across Greater China, driving commercial excellence through pricing, lead generation, and go-to-market execution. Oversee a matrix team spanning customer marketing, sales excellence, and pricing; monitor KPIs for revenue/profit and marketing ROI; and build high-performing teams through recruitment, training, and continuous development. Report to the VP GM for BA Greater China and work from Shanghai on a hybrid schedule.
Location: Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Drive regional growth and commercial success for Honeywell Building Automation across Greater China, including net funnel expansion, pipeline velocity, and conversion.
  • •Oversee commercial operations spanning pricing, lead generation, customer marketing, channel management, and sales operation to achieve revenue and profit targets.
  • •Lead and develop high-performing commercial teams through recruitment, training, and continuous development.
  • •Monitor KPIs and business metrics to assess sales performance, demand generation, price-cost expansion, channel effectiveness, and marketing ROI.
  • •Develop and execute value propositions and GTM plans, including strategic lead generation initiatives, ROI models for marketing investments, and innovation through key market partnerships.

Key Requirements

  • •8+ years of leadership, strategy deployment, operations, business management, sales, or program management experience.
  • •Proven track record driving business growth and achieving results, leading professionals and communicating across teams.
  • •Rounded commercial experience in the building industry, strong in channel management, preferably with P&L ownership.
  • •Ability to influence and align diverse stakeholders to drive execution.
  • •Strong financial knowledge and understanding of business metrics.
Experience:8+ yearsBuilding industryChannel management
Skills:LeadershipStrategic thinkingProblem-solvingStakeholder managementTeam building
Languages:EnglishChinese

Company Brief

Honeywell
Global diversified technology and manufacturing company providing aerospace systems, building technologies, performance materials, and safety & productivity solutions for industrial, commercial, and consumer markets.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 25B to 50B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Charlotte, United States
Founded: 1906
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Glassdoor: 3.8
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