Lead Analyst - Programmatic Buying

Inmobi
Bengaluru
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Relationship management","Communication","Attention to detail","Analytical mindset","Structured problem-solving"]

Own campaign setup, optimization, and reporting for mobile display/video across DSPs/Platforms, managing revenue and margin performance for a portfolio of advertiser clients. Drive revenue tracking and weekly exec-level reporting, and use large volumes of campaign data to generate insights for supply needs and pricing optimization. Partner with Sales, supply, product, engineering, marketing, and ad ops stakeholders to maximize cross-functional revenue opportunities.

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FursaFursa
Inmobi
Inmobi
1 day ago

Lead Analyst - Programmatic Buying

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live
Reposted: similar role first listed 1 year ago

Job Summary

Own campaign setup, optimization, and reporting for mobile display/video across DSPs/Platforms, managing revenue and margin performance for a portfolio of advertiser clients. Drive revenue tracking and weekly exec-level reporting, and use large volumes of campaign data to generate insights for supply needs and pricing optimization. Partner with Sales, supply, product, engineering, marketing, and ad ops stakeholders to maximize cross-functional revenue opportunities.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Day-to-day management of mobile display/video campaigns across various DSPs/Platforms (onboarding, creation, optimization, reporting, and insights).
  • •Own revenue (and margin) management for a portfolio of advertiser clients and support account growth strategy with Sales and Account Management.
  • •Monitor campaign behavior, address issues impacting revenue, and meet/exceed campaign goals through strategy and optimization.
  • •Use large volumes of data to derive insights and strategies for campaigns and develop insights into supply needs and pricing optimization.
  • •Deliver weekly exec-level revenue/margin reporting and coordinate with stakeholders (account management, product, and tech teams) to identify and maximize revenue opportunities.

Pay and Benefits

Perks:Meal AllowanceGym MembershipYoga Classes

Key Requirements

  • •At least 5 years of experience in account/revenue management and data analysis, preferably in digital/programmatic/ad tech.
  • •Tech or B.Sc in Statistics, Mathematics, or another quantitative/analytical field.
  • •Strong MS Excel skills with demonstrated data analysis and logical reasoning.
  • •Client-facing experience owning revenue management for a product/business line/account/geography (good to have).
  • •Basic to medium proficiency in the ad tech ecosystem, including DSPs, ad exchanges/networks, audience targeting, and online measurement/ad-operations/delivery/measurement platforms.
Experience:5+ yearsAd techDigital advertisingProgrammatic advertising
Education:Bachelor's in Statistics or Mathematics
Skills:Relationship managementCommunicationAttention to detailAnalytical mindsetStructured problem-solving
Tech Stack:DSPAd exchangesAd networksDigital ad marketplace1st-party audience targeting3rd-party audience targetingOnline measurementAd-operationsDelivery platformsMeasurement platformsMS Excel

Company Brief

Inmobi
InMobi is a global mobile advertising and discovery platform that helps brands and app developers reach and engage audiences through programmatic advertising, monetization solutions, and data-driven targeting across mobile devices.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2007
WebsiteLinkedIn