Northern Trust

3 months ago

GFO Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead global marketing for Global Family Offices within Wealth Management, shaping strategy, directing sponsorships and events, managing content and digital marketing, and overseeing budget and KPI reporting to drive growth in a complex financial services segment.

Location: Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) in alignment with Wealth Management and GFO strategic goals.
•Directs marketing activities including sponsorships, events and strategic philanthropy programs.
•Manages content strategy and communications for GFO, developing materials across messaging, collateral, event materials, social media, presentations, email templates and talking points.
•Employs a digital-first mindset and oversees digital marketing activities for GFO including advertising, lead generation and event invitations.
•Assumes accountability for closely managing the GFO marketing budget and KPI tracking across events, content, and lead generation programs.

Travel: Low travel

Pay and Benefits

Salary: USD 114,700 - 194,900 annually

Perks:Health InsuranceRetirement BenefitsLife InsuranceDisability InsurancePension

Key Requirements

•10-15 years of marketing experience in financial services; experience with Ultra High Net Worth families or Family Offices preferred
•ability to work with leadership and coordinate marketing across multiple teams
•knowledge of financial industry products and services and marketing concepts
•analytical skills to oversee performance measurement, tracking and budget management
•writing and editing skills; strong interpersonal skills; college degree or equivalent experience

Experience:10-15 yearsFinancial servicesWealth managementFamily offices

Education:Bachelor's

Skills:AnalyticalCommunicationLeadershipNegotiationProject managementWritingEditingInterpersonal

Languages:English

Tech Stack:Martech stackDigital marketingAdvertisingLead generation

Company Brief

Northern Trust

Global financial services firm providing wealth management, asset servicing, asset management, and banking solutions to institutions, corporations, and affluent individuals, with a focus on custody, investment management, and technology-driven services.

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 1889

Glassdoor: 3.9

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Northern Trust

3 months ago

GFO Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Oversees, manages and implements the global marketing strategy for Global Family Offices (GFO) in alignment with Wealth Management and GFO strategic goals.
•Directs marketing activities including sponsorships, events and strategic philanthropy programs.
•Manages content strategy and communications for GFO, developing materials across messaging, collateral, event materials, social media, presentations, email templates and talking points.
•Employs a digital-first mindset and oversees digital marketing activities for GFO including advertising, lead generation and event invitations.
•Assumes accountability for closely managing the GFO marketing budget and KPI tracking across events, content, and lead generation programs.

Travel: Low travel

Pay and Benefits

Salary: USD 114,700 - 194,900 annually

Perks:Health InsuranceRetirement BenefitsLife InsuranceDisability InsurancePension

Key Requirements

•10-15 years of marketing experience in financial services; experience with Ultra High Net Worth families or Family Offices preferred
•ability to work with leadership and coordinate marketing across multiple teams
•knowledge of financial industry products and services and marketing concepts
•analytical skills to oversee performance measurement, tracking and budget management
•writing and editing skills; strong interpersonal skills; college degree or equivalent experience

Experience:10-15 yearsFinancial servicesWealth managementFamily offices

Education:Bachelor's

Skills:AnalyticalCommunicationLeadershipNegotiationProject managementWritingEditingInterpersonal

Languages:English

Tech Stack:Martech stackDigital marketingAdvertisingLead generation

Company Brief

Northern Trust

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 1889

Glassdoor: 3.9

Website LinkedIn