NA Agency Marketing Manager - GBM

TikTok
New York
Full timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Project management","Stakeholder communication","Execution","Data-driven decision-making"]

Own scaled growth agency acquisition for TikTok’s Global Business Marketing (GBM), driving new agency onboarding into TikTok’s advertising ecosystem. Plan and execute cross-functional programs including TikTok-owned agency events, ABM and targeted outreach, and executive engagement initiatives. Partner with Sales, Marketing Solutions, PMM, Product, and regional teams to build education and enablement assets, manage success metrics, and measure impact against expansion and revenue goals.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
TikTok
TikTok
15 hours ago

NA Agency Marketing Manager - GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own scaled growth agency acquisition for TikTok’s Global Business Marketing (GBM), driving new agency onboarding into TikTok’s advertising ecosystem. Plan and execute cross-functional programs including TikTok-owned agency events, ABM and targeted outreach, and executive engagement initiatives. Partner with Sales, Marketing Solutions, PMM, Product, and regional teams to build education and enablement assets, manage success metrics, and measure impact against expansion and revenue goals.
Location: New York
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and execute key marketing initiatives and programs to drive new agency acquisition aligned with global strategy.
  • •Plan and deliver TikTok-owned agency events (e.g., Agency Day, Top Table, Showtime) for product deep-dives, case studies, and sales engagement.
  • •Scale and design ABM and similar targeted outreach programs.
  • •Drive executive-level engagement for tier 1 agencies and support executive councils with early access to product roadmaps and beta opportunities.
  • •Define success metrics and measure marketing impact against expansion and revenue goals.

Key Requirements

  • •5+ years of experience in B2B, integrated, growth, or agency marketing (preferably digital media/advertising/technology/platform businesses).
  • •Develop and execute marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
  • •Manage cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
  • •Strong project management, stakeholder communication, and execution skills.
  • •Use data and business metrics to guide decisions and evaluate marketing impact on activation and revenue outcomes.
Experience:5+ yearsB2BIntegrated marketingGrowth marketingAgency marketingDigital mediaAdvertisingTechnologyPlatform businesses
Skills:Project managementStakeholder communicationExecutionData-driven decision-making
Tech Stack:ABMData and business metricsMeasurementAttribution

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn