Senior Growth & Commercial Analyst, B2C

Own the B2C marketing analytics stack and build full-funnel reporting that turns campaign and cohort performance into acquisition, engagement, retention, and revenue decisions. Lead commercial analytics including subscription revenue, MRR/ARR movement, churn, and net revenue retention, plus unit economics (LTV, CAC, payback, margin). Partner with marketing, Finance, and Data teams to define metrics, run experiments, and raise the analytics bar across brands.