Senior Director Demand Generation

Fiddler AI
Palo Alto
Workplace: HybridFull timeUSD 270,000 - 300,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Communication","Leadership","Collaboration","Problem-solving","Strategic thinking"]

Senior Director Demand Generation will build and lead an AI-enabled demand generation engine to scale enterprise growth. You’ll partner with Sales and Leadership, define market presence, and report to the CMO, while driving experimentation, AI-enabled optimization, and measurable pipeline impact across global digital acquisition and campaign enablement.

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FursaFursa
Fiddler AI
Fiddler AI
6 months ago

Senior Director Demand Generation

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Senior Director Demand Generation will build and lead an AI-enabled demand generation engine to scale enterprise growth. You’ll partner with Sales and Leadership, define market presence, and report to the CMO, while driving experimentation, AI-enabled optimization, and measurable pipeline impact across global digital acquisition and campaign enablement.
Location: Palo Alto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build an AI-powered GTM Engineering Center that standardizes planning, execution, and measurement across segments, routes to market, and operationalizes best practices.
  • •Drive global digital acquisition programs to build mindshare, drive qualified traffic, and accelerate new customer acquisition for an enterprise technical product.
  • •Scale campaigns by leading multi-channel acquisition and building a rigorous measurement framework to improve ROI and guide investment strategy using AI-driven insights.
  • •Own the team and systems that enable consistent, high-quality campaign execution at scale, including standards for deliverability, accessibility, and engagement, with tight QA and instrumentation.
  • •Own planning, budget management, and performance reporting, and hire, coach, and develop leaders across marketing functions to build a high-performing team.

Pay and Benefits

Salary: USD 270,000 - 300,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •12+ years in demand generation, growth marketing, or campaign management in B2B SaaS
  • •Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth
  • •Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
  • •Strong analytical orientation - you build measurement systems, run disciplined experiments, and turn results into scalable playbooks
  • •Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity) and the judgment to deploy it responsibly
Experience:12+ yearsB2B SaaSEnterpriseAIMarketingSaaS
Skills:CommunicationLeadershipCollaborationProblem-solvingStrategic thinking
Tech Stack:AIMarketing technology stacks

Company Brief

Fiddler AI
Provides an ML observability and explainability platform that helps enterprises monitor, explain, and debug machine learning models in production to ensure model performance, fairness, and regulatory compliance.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Palo Alto, United States
Founded: 2018
WebsiteLinkedIn