Conversion Rate Optimisation (CRO) Lead (Singapore, Singapore)

Sonova
Singapore
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 3+ yearsSkills: ["Analytical skills","Project management","Cross-functional collaboration","Data analysis","Executive communication"]

Own experimentation across web pages and digital funnels, scaling conversion rates by uncovering friction points and executing high-impact A/B and multivariate tests. Drive a continuous experimentation roadmap, apply consumer psychology and behavioral economics to optimize journeys, and analyze quantitative/qualitative data to spot drop-offs. Leverage AI tools to accelerate copy generation and behavioral analysis, and report revenue-lift insights to senior leaders while collaborating with marketing, brand, and design teams.

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FursaFursa
Sonova
Sonova
12 hours ago

Conversion Rate Optimisation (CRO) Lead (Singapore, Singapore)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own experimentation across web pages and digital funnels, scaling conversion rates by uncovering friction points and executing high-impact A/B and multivariate tests. Drive a continuous experimentation roadmap, apply consumer psychology and behavioral economics to optimize journeys, and analyze quantitative/qualitative data to spot drop-offs. Leverage AI tools to accelerate copy generation and behavioral analysis, and report revenue-lift insights to senior leaders while collaborating with marketing, brand, and design teams.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Scale digital conversion rates globally by continuously improving user journeys and landing page performance.
  • •Design and manage a high-velocity pipeline of A/B and multivariate tests, turning friction points into testing hypotheses.
  • •Apply consumer psychology, cognitive design, and behavioral economics to page structures and user journeys to drive customer action.
  • •Analyze quantitative and qualitative data to identify drop-offs, user friction, and high-impact growth opportunities.
  • •Collaborate with regional marketing leads, brand managers, and design squads, and present experiment results and revenue-lift insights to senior stakeholders.

Key Requirements

  • •3+ years of experience in Conversion Rate Optimisation, Growth Marketing, or a heavily data-driven digital marketing role.
  • •Strong analytical skills and experience with tools like Google Analytics and Optimizely (Fullstory and Qualtrics are advantageous).
  • •Hands-on experience with A/B testing and personalization tools.
  • •Proficiency in AI tools and prompt engineering to scale output and generate high-converting copy.
  • •Strong project management skills to manage tests from ideation to deployment.
Experience:3+ yearsConversion rate optimizationGrowth marketingDigital marketing
Skills:Analytical skillsProject managementCross-functional collaborationData analysisExecutive communication
Tech Stack:Google AnalyticsOptimizelyFullstoryQualtricsA/B testingMultivariate testingPersonalization toolsAIAutomation toolsPrompt engineering

Company Brief

Sonova
Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.
Industry: Medical Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stäfa, Switzerland
Founded: 1947
Website