Growth Marketing Manager

Cresta
United States
Workplace: RemoteFull timeUSD 100,000 - 165,000 annuallyFunction: Marketing & GrowthSkills: ["Creativity","Analytical rigor","Strategic thinking","Communication","Cross-functional collaboration","Experimentation"]

Own growth and acquisition performance across Cresta’s paid and digital channels by building a growth thesis from first principles. Lead paid social (LinkedIn, Meta) and a paid search program, partnering with creative and cross-functional teams to raise ad quality and improve pipeline outcomes. Use AI tools and audience enrichment platforms (including Clay) for precise targeting and lean execution, monitoring pacing, debugging performance, and iterating rapidly.

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FursaFursa
Cresta
Cresta
3 days ago

Growth Marketing Manager

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Last checked: 9 minutes agoStatus: Live

Job Summary

Own growth and acquisition performance across Cresta’s paid and digital channels by building a growth thesis from first principles. Lead paid social (LinkedIn, Meta) and a paid search program, partnering with creative and cross-functional teams to raise ad quality and improve pipeline outcomes. Use AI tools and audience enrichment platforms (including Clay) for precise targeting and lean execution, monitoring pacing, debugging performance, and iterating rapidly.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own pipeline and acquisition numbers for paid/digital channels, deciding what to double down on or pull back.
  • •Build a first-principles growth thesis and bring new bets for paid/digital mix.
  • •Lead paid social across LinkedIn and Meta Ads and a focused paid search program.
  • •Partner with the brand designer on ad creative to improve quality and stay current on what’s working.
  • •Monitor campaign pacing against budget and pipeline goals, proactively flag issues, and iterate quickly.

Pay and Benefits

Salary: USD 100,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeavePaid ParentalRetirement SavingsRemote WorkWellness Stipend

Key Requirements

  • •A track record of excellence in a demanding, analytical field (investment banking, consulting, biz ops, co-founder/early startup, or technical/quantitative discipline like econ/stats/math), with genuine interest in growth marketing.
  • •Quantitative fluency and a math-first approach to reasoning from performance data.
  • •Demonstrated creativity and original thinking with evidence of generating new ideas.
  • •Strategic mindset to connect day-to-day execution to business goals and take ownership of outcomes.
  • •Excellent communication skills to synthesize performance data into clear updates for stakeholders.
Skills:CreativityAnalytical rigorStrategic thinkingCommunicationCross-functional collaborationExperimentation
Tech Stack:LinkedIn AdsMeta AdsGoogle AdsClaySalesforceHubSpot

Company Brief

Cresta
Builds AI-driven real-time coaching and assistance for customer-facing teams, using conversational intelligence to improve agent performance, automate workflows, and boost customer outcomes across contact centers and sales operations.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn