Thumbtack

1 year ago

Growth Marketing Senior Specialist, SEM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own and improve paid search performance for customer and pro growth. Execute Thumbtack’s SEM strategy across Google and Microsoft, manage the program against KPIs, and drive experimentation for ads, keywords, and bidding. Partner with data science, analytics, and engineering to build automation and scalable tools, and lead tracking, attribution, and measurement (iROAS, incrementality, lift).

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute and improve paid search strategy, identifying new opportunities for customer and pro growth.
•Manage, optimize, and grow the SEM program across Google and Microsoft while adhering to KPIs.
•Develop an experimentation roadmap for ad copy, keywords, bidding, and more.
•Partner with data science, analytics, and engineering teams to build automation and scalable tools.
•Own tracking, attribution, and measurement of performance metrics such as iROAS, incrementality, and lift.

Pay and Benefits

Salary: USD 84,600 - 121,000

Key Requirements

•2-5 years of experience in paid digital advertising, including at least 2 years hands-on keyboard SEM management with a proven record improving and scaling ad programs.
•Demonstrated experience improving SEM campaign performance through testing, optimization, automation, and creative.
•Ability to manage relationships with a large portfolio of ad vendors and partners.
•Ability to define and execute on a 6-12 month roadmap with aggressive milestones.
•Strong data analytics skills, including pivot tables, vlookups, and basic modeling.

Experience:2-5 yearsPaid digital advertisingHigh growth techTwo-sided marketplace

Skills:ExperimentationData analyticsProblem solvingBig-picture thinkingRelationship management

Tech Stack:GoogleMicrosoftGoogle Universal App campaignsApple Search AdsSEOGoogle AdsMicrosoft Ads

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

1 year ago

Growth Marketing Senior Specialist, SEM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute and improve paid search strategy, identifying new opportunities for customer and pro growth.
•Manage, optimize, and grow the SEM program across Google and Microsoft while adhering to KPIs.
•Develop an experimentation roadmap for ad copy, keywords, bidding, and more.
•Partner with data science, analytics, and engineering teams to build automation and scalable tools.
•Own tracking, attribution, and measurement of performance metrics such as iROAS, incrementality, and lift.

Pay and Benefits

Salary: USD 84,600 - 121,000

Key Requirements

•2-5 years of experience in paid digital advertising, including at least 2 years hands-on keyboard SEM management with a proven record improving and scaling ad programs.
•Demonstrated experience improving SEM campaign performance through testing, optimization, automation, and creative.
•Ability to manage relationships with a large portfolio of ad vendors and partners.
•Ability to define and execute on a 6-12 month roadmap with aggressive milestones.
•Strong data analytics skills, including pivot tables, vlookups, and basic modeling.

Experience:2-5 yearsPaid digital advertisingHigh growth techTwo-sided marketplace

Skills:ExperimentationData analyticsProblem solvingBig-picture thinkingRelationship management

Tech Stack:GoogleMicrosoftGoogle Universal App campaignsApple Search AdsSEOGoogle AdsMicrosoft Ads

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn