Digital Marketing Lead

Freshworks
Boston
Workplace: HybridFull timeUSD 110,000 - 130,000 annuallyFunction: Marketing & GrowthSkills: ["Proactive","Detail-oriented","Project management","Strong written communication","Comfortable learning quickly"]

Lead end-to-end, hands-on B2B digital marketing campaigns that drive pipeline and revenue. Build, launch, test, and optimize multi-channel programs across LinkedIn, Google, paid social, display/programmatic, and email. Partner with Product Marketing, Sales, Marketing Operations, Brand, and RevOps to bring messaging and landing pages to market, run A/B tests, and use performance data and AI tools to improve targeting, reporting, and attribution.

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Freshworks
Freshworks
1 day ago

Digital Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead end-to-end, hands-on B2B digital marketing campaigns that drive pipeline and revenue. Build, launch, test, and optimize multi-channel programs across LinkedIn, Google, paid social, display/programmatic, and email. Partner with Product Marketing, Sales, Marketing Operations, Brand, and RevOps to bring messaging and landing pages to market, run A/B tests, and use performance data and AI tools to improve targeting, reporting, and attribution.
Location: Boston
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
  • •Execute integrated campaigns to support new logo acquisition, pipeline, and revenue.
  • •Develop audience segments and support targeted and account-based campaigns.
  • •Collaborate with Product Marketing to bring messaging, landing pages, creative, and campaign content to market.
  • •Monitor performance, run A/B tests, and partner with Marketing Operations, RevOps, Sales, and Analytics on tracking, reporting, and attribution.

Pay and Benefits

Salary: USD 110,000 - 130,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionDisability InsuranceLife InsurancePaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

  • •3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience.
  • •Experience executing multi-channel digital campaigns from build and launch through optimization and reporting.
  • •Hands-on experience with one or more of LinkedIn Ads, Google Ads/SEM, paid social, display/programmatic, and email marketing.
  • •Comfort using campaign performance data to make optimization decisions and run A/B tests.
  • •Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams.
Experience:B2B marketingDemand generationSaaS
Skills:ProactiveDetail-orientedProject managementStrong written communicationComfortable learning quickly
Languages:English
Tech Stack:LinkedIn AdsGoogle AdsSEMPaid socialDisplay advertisingProgrammatic advertisingEmail marketingMarketoSalesforceDemandbase6senseA/B testingAI toolsABM

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor