2 days ago

Entertainment Marketing Product Operations & Strategy Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own organic marketing strategy and promotional product strategy for Entertainment (Film & TV) partners within TikTok’s Spotlight ecosystem. Lead IP/title marketing campaigns and creator activations end-to-end, define success metrics, and use data to optimize campaigns and feature performance. Drive product and data requirements for promotional features from development through launch, collaborating closely with Product, Partnerships, Data, and Legal.

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Drive Spotlight’s organic marketing and promotional product strategy for entertainment (film & tv) partners worldwide, defining new or local market strategies.
•Lead IP/title marketing organic campaigns and creator activations from planning through execution, defining success metrics.
•Define product and data requirements for promotional product features and drive these features from development to launch.
•Analyze performance using data to continually optimize campaigns and product features.
•Collaborate cross-functionally with Product, Partnerships, Data, and Legal to support Spotlight adoption and program success.

Key Requirements

•Bachelor's degree or above.
•5+ years’ experience in the entertainment industry, digital marketing, or internet content/platform technology.
•Experience in film & TV marketing, particularly social marketing and digital tech products.
•Strong data analysis, strategy, and logical thinking to define key problems and cross-functional workstreams.
•Cross-cultural communication and coordination skills with empathy for publishers, creators, and users.

Experience:5+ yearsEntertainmentDigital marketingInternet content platformsFilm & tvSocial marketingTechnology

Education:Bachelor's

Skills:Data analysisStrategyCross-cultural communicationCoordinationLogical thinking

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Entertainment Marketing Product Operations & Strategy Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Manager level

Key Responsibilities

•Drive Spotlight’s organic marketing and promotional product strategy for entertainment (film & tv) partners worldwide, defining new or local market strategies.
•Lead IP/title marketing organic campaigns and creator activations from planning through execution, defining success metrics.
•Define product and data requirements for promotional product features and drive these features from development to launch.
•Analyze performance using data to continually optimize campaigns and product features.
•Collaborate cross-functionally with Product, Partnerships, Data, and Legal to support Spotlight adoption and program success.

Key Requirements

•Bachelor's degree or above.
•5+ years’ experience in the entertainment industry, digital marketing, or internet content/platform technology.
•Experience in film & TV marketing, particularly social marketing and digital tech products.
•Strong data analysis, strategy, and logical thinking to define key problems and cross-functional workstreams.
•Cross-cultural communication and coordination skills with empathy for publishers, creators, and users.

Experience:5+ yearsEntertainmentDigital marketingInternet content platformsFilm & tvSocial marketingTechnology

Education:Bachelor's

Skills:Data analysisStrategyCross-cultural communicationCoordinationLogical thinking

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn