Social Media Advertising Strategist (Remote Canada)

Directive
Ottawa, Toronto, Vancouver, Calgary, Montreal, Canada
Workplace: RemoteFull timeFunction: Communications, PR & CommunitySkills: ["Communication","Problem-solving","Collaboration","Time management","Attention to detail"]

Strategize and manage paid social campaigns for B2B clients, focusing on LinkedIn and cross-channel optimization. You’ll lead multi-city account programs within Abe, building quarterly strategies, managing budgets, and collaborating with clients, vendors, and internal directors to drive ROI and growth.

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Directive
Directive
5 months ago

Social Media Advertising Strategist (Remote Canada)

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Last checked: 19 hours agoStatus: Live

Job Summary

Strategize and manage paid social campaigns for B2B clients, focusing on LinkedIn and cross-channel optimization. You’ll lead multi-city account programs within Abe, building quarterly strategies, managing budgets, and collaborating with clients, vendors, and internal directors to drive ROI and growth.
Location: Ottawa, Toronto, Vancouver, Calgary, Montreal, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Oversee and lead a collection of Social Media accounts and coordinate with client contacts
  • •Build quarterly client strategies and optimize paid media campaigns, including budgeting
  • •Communicate with vendors/operational partners to ensure alignment on tasks and quality
  • •Confirm lead routing is accurate within a CRM and ensure personal productivity and utilization
  • •Analyze campaign performance and tell data-driven stories to clients

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid Leave401k

Key Requirements

  • •2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
  • •Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
  • •Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
  • •Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
  • •Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Experience:B2BDigital marketingSocial media
Skills:CommunicationProblem-solvingCollaborationTime managementAttention to detail
Tech Stack:LinkedIn Campaign ManagerLinkedIn AdsZoominfo6SenseGoogle AnalyticsGA4ExcelCRMTAM

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
WebsiteLinkedInGlassdoor