Senior Digital Marketing Specialist - Paid Social

Ally Financial
North Carolina
Workplace: OnsiteFull timeUSD 70,000 - 120,000Function: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Detail oriented","Communication","Collaboration","Independent work","Process-oriented"]

Own day-to-day execution of Ally’s in-house paid social programs across multiple channels and business lines, optimizing targeting, budgets, and ad delivery. Monitor KPIs and rates, run custom audience and bid adjustments, and build testing plans to maximize investment value. Partner with IT, Analytics, onsite personalization, and external platform partners to improve measurement, tracking, reporting, and governance workflows while managing monthly budget and audit processes.

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Ally Financial
Ally Financial
3 months ago

Senior Digital Marketing Specialist - Paid Social

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Last checked: 4 hours agoStatus: Live

Job Summary

Own day-to-day execution of Ally’s in-house paid social programs across multiple channels and business lines, optimizing targeting, budgets, and ad delivery. Monitor KPIs and rates, run custom audience and bid adjustments, and build testing plans to maximize investment value. Partner with IT, Analytics, onsite personalization, and external platform partners to improve measurement, tracking, reporting, and governance workflows while managing monthly budget and audit processes.
Location: North Carolina
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Optimize and execute Ally Paid Social Media programs hands-on across Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, TikTok, and emerging channels.
  • •Manage daily execution of targeting tactics (custom audiences, bid adjustments, budget management) via native platform interfaces or paid marketing platforms.
  • •Collect and analyze data to identify trends, communicate insights, and maintain strong KPIs across lines of business.
  • •Support digital marketing processes including ad serving setup checks, tracking parameters, and reporting capabilities; maintain testing plans (A/B and multivariate).
  • •Manage marketing budget and governance tasks: monthly scorecards, reconciling charges, audits for approvals, agency SOW usage reconciliation, and purchase order/requisition execution.

Pay and Benefits

Salary: USD 70,000 - 120,000
Perks:401kHealth InsuranceDentalVisionPaid Leave

Key Requirements

  • •3+ years of online paid social experience (e.g., campaign analyst, media planner/buyer, account manager, or similar).
  • •Hands-on, keyboard-level execution experience either from agency or advertiser direct work.
  • •Strong familiarity with online analytics packages and attribution (last-touch or multi-touch), plus the paid social/programmatic display landscape.
  • •Proven ability to manage internal and external partner relationships.
  • •Strong MS Excel skills (formulas, functions, pivot tables); Tableau and SQL are a plus.
Experience:3+ yearsPaid socialOnline advertisingDigital marketingFinancial services
Education:Bachelor's in marketing
Skills:Detail orientedCommunicationCollaborationIndependent workProcess-oriented
Tech Stack:Paid SocialFacebookInstagramPinterestTwitterSnapchatLinkedInTikTokCampaign ManagerAd techAd serverCRMSEM toolsSocial marketing technology platformsMS ExcelTableauSQLMS OfficePowerPointOutlook

Company Brief

Ally Financial
Provides digital banking, auto financing, and mortgage lending services for consumers and businesses. Ally Financial is known for its online-first banking platform and broad suite of financial products.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Detroit, United States
Founded: 1919
WebsiteLinkedIn