Founding GTM

Confident AI
San Francisco
Workplace: HybridFull timeUSD 200,000 - 300,000 annuallyFunction: Entrepreneurship & Venture BuildingSkills: ["Writing","Communication","Storytelling","Analytical","Collaboration"]

Founding GTM is a full-funnel, PLG-driven marketing leadership role at a seed-stage B2B startup. You’ll own demand generation, organic discovery, product positioning, and conversion optimization, working closely with the founders in San Francisco to build the market and drive sign-ups and demos.

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FursaFursa
Confident AI
Confident AI
2 months ago

Founding GTM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Founding GTM is a full-funnel, PLG-driven marketing leadership role at a seed-stage B2B startup. You’ll own demand generation, organic discovery, product positioning, and conversion optimization, working closely with the founders in San Francisco to build the market and drive sign-ups and demos.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Entrepreneurship & Venture Building

Key Responsibilities

  • •Own the top and middle of the funnel, from prospect and audience discovery through nurture, conversion, and handoff into self-serve sign-up or booked demo.
  • •Build our organic discovery engine across search, AI answer engines, comparison pages, guides, concept pages, and high-intent content that helps technical buyers understand the category.
  • •Turn product positioning into assets that convert: landing pages, CTAs, email sequences, lifecycle touchpoints, sales collateral, case studies, and launch content.
  • •Run demand generation experiments across inbound, product-led signals, outbound, events, partnerships, and paid channels where they make sense.
  • •Own the conversion path from first touch to action, including lead capture, qualification, follow-up, routing, and the sequencing that turns interest into a real conversation.

Pay and Benefits

Salary: USD 200,000 - 300,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Experience in growth, demand generation, product marketing, founder-led sales, or a similarly full-stack GTM role at a B2B startup.
  • •Experience marketing or selling to technical buyers, ideally in developer tools, infrastructure, AI, data, observability, security, or another technical product category.
  • •Strong writing and positioning instincts. You can turn a complex technical product into sharp, credible copy that buyers trust.
  • •A practical understanding of modern organic discovery: SEO, AI-search visibility, structured content, comparison pages, and content that gets cited, shared, and converted.
  • •Comfortable owning numbers across the funnel, including traffic, sign-ups, demos booked, conversion rates, attribution, and experiment readouts.
Experience:Developer toolsInfrastructureAIDataObservabilitySecurityB2BSaaS
Skills:WritingCommunicationStorytellingAnalyticalCollaboration
Languages:English
Tech Stack:SEOAIContent marketingLanding pagesConversion optimization

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Confident AI
Develops tools to validate, monitor, and mitigate risks from machine learning models and AI systems, helping organizations ensure model reliability, safety, and compliance in production deployments.
Industry: AI & Machine Learning
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