Field Sales Manager - Retail

The Kraft Heinz Company
London
Workplace: HybridFull timeFunction: SalesSkills: ["Leadership","Communication","Problem-solving","Team-coaching"]

Lead and execute Kraft Heinz’s field sales strategy in the Retail channel, overseeing in-store execution, trade marketing initiatives, and a high-performing external salesforce. Drive revenue and customer engagement by leveraging FSF methodologies, data-driven insights, and agency partnerships, while coaching teams to achieve ambitious targets.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Field Sales Manager - Retail

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 22 days agoStatus: Live

Job Summary

Lead and execute Kraft Heinz’s field sales strategy in the Retail channel, overseeing in-store execution, trade marketing initiatives, and a high-performing external salesforce. Drive revenue and customer engagement by leveraging FSF methodologies, data-driven insights, and agency partnerships, while coaching teams to achieve ambitious targets.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Develop and implement field sales strategy for the Retail channel as part of the Annual Operating Plan (AOP)
  • •Lead and coach the Field Sales team and partner with agencies to ensure high-quality FSF execution
  • •Use data-driven insights to optimize field sales operations, track sales metrics and lead monthly performance reviews
  • •Implement promotional and trade marketing initiatives (e.g., Shippers, Shelf POS) and introduce new SKUs to drive presence
  • •Collaborate with Global Sales Execution to continuously improve field sales fundamentals

Pay and Benefits

Perks:Hybrid WorkingParental LeaveLife AssuranceGym MembershipEmployee Discount

Key Requirements

  • •Experience in field sales, key account management or trade marketing
  • •Leadership of teams/agencies and familiarity with sales tracking, reporting tools, and FSF execution methodologies
  • •Proficiency in MS Office tools (Excel, PowerPoint, Outlook) and CRM systems (e.g., Salesforce)
  • •Ability to set direction and stretching performance objectives for team and territories
  • •Strong commercial skills and customer relationship management
Experience:RetailFmcgConsumer goods
Skills:LeadershipCommunicationProblem-solvingTeam-coaching
Tech Stack:SalesforceMS OfficeExcelPowerPoint

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn