Procter & Gamble

1 month ago

Senior Performance Marketing Strategist - Personal Health Care

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead the development and activation of performance media strategies to drive digital commerce growth for P&G Personal Health Care. Own campaign approach, tagging, testing, optimization, and cross-functional coordination to maximize ROAS and growth across retail media, eRetail search, social, programmatic, and affiliate channels in a hybrid Cincinnati, OH area office.

Location: Cincinnati

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals.
•Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
•Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
•Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments.
•Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.

Pay and Benefits

Salary: USD 110,000 - 165,300 annually

Key Requirements

•Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
•3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must.
•Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms.
•Strong understanding of ecommerce technologies, platforms, data, and best practices; proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
•Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; thrives in a fast-paced environment.

Experience:3-5 yearsConsumer goodsDigital marketingEcommerce

Education:Bachelor's in Marketing

Skills:CommunicationLeadershipCollaborationInfluenceAnalytical thinking

Tech Stack:Google AnalyticsAdobe AnalyticsRetail mediaERetail searchSEOSEMProgrammaticAffiliateSocialTikTokMeta

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble

Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn

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Procter & Gamble

1 month ago

Senior Performance Marketing Strategist - Personal Health Care

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: Cincinnati

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals.
•Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
•Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
•Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments.
•Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.

Pay and Benefits

Salary: USD 110,000 - 165,300 annually

Key Requirements

•Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
•3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must.
•Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms.
•Strong understanding of ecommerce technologies, platforms, data, and best practices; proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
•Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; thrives in a fast-paced environment.

Experience:3-5 yearsConsumer goodsDigital marketingEcommerce

Education:Bachelor's in Marketing

Skills:CommunicationLeadershipCollaborationInfluenceAnalytical thinking

Tech Stack:Google AnalyticsAdobe AnalyticsRetail mediaERetail searchSEOSEMProgrammaticAffiliateSocialTikTokMeta

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Cincinnati, United States

Founded: 1837

Website LinkedIn