Product Marketing Engineer

Texas Instruments
Dallas
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Strong verbal and written communication","Interpersonal skills","Analytical skills","Problem-solving","Collaboration"]

Develop business plans, marketing strategy, and forecasts for assigned product lines, translating product-line goals into actionable opportunities. Maintain insight into current and future customer requirements, identify and evaluate marketing opportunities, and build compelling product positioning and messaging. Own marketing activity across the product life cycle, assess the competitive landscape, and align with cross-functional teams and customers to drive growth while protecting profitability.

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FursaFursa
Texas Instruments
Texas Instruments
1 day ago

Product Marketing Engineer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Develop business plans, marketing strategy, and forecasts for assigned product lines, translating product-line goals into actionable opportunities. Maintain insight into current and future customer requirements, identify and evaluate marketing opportunities, and build compelling product positioning and messaging. Own marketing activity across the product life cycle, assess the competitive landscape, and align with cross-functional teams and customers to drive growth while protecting profitability.
Location: Dallas
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop business plans, marketing strategy, and forecasts for assigned product lines.
  • •Maintain current status of customer requirements for existing and future products and recommend marketing opportunities.
  • •Develop product positioning and messaging, including identifying adjacent markets and customers.
  • •Plan, manage, and execute marketing activities across the product life cycle (Pre RTM, at RTM, post RTM).
  • •Review competitive landscape and execute follow-ups on opportunities while coordinating with cross-functional teams and customers.

Key Requirements

  • •Bachelor’s degree in electrical engineering.
  • •5+ years of relevant experience.
  • •Ability to establish strong relationships with key stakeholders both internally and externally.
  • •Strong verbal and written communication skills.
  • •Ability to quickly ramp on new systems and processes.
Experience:5+ years
Education:Bachelor's in Electrical engineering
Skills:Strong verbal and written communicationInterpersonal skillsAnalytical skillsProblem-solvingCollaboration

Company Brief

Texas Instruments
Designs and manufactures semiconductors and analog chips used in industrial, automotive, personal electronics, communications, and enterprise systems. It is one of the world’s largest semiconductor companies, with a broad portfolio of embedded processing and power products.
Industry: Electronics Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1930
WebsiteLinkedIn